Today we're answering the big question-are keywords dead? And more importantly... What is replacing them in the big world of SEO.

We've already touched on product titles... Now it's time to talk about product descriptions! Product descriptions have a massive impact on gaining visibility within Google Shopping.

A compelling product description can not only boost product impressions and reach, it can also have a positive impact on other vital metrics such as product click-through rate and conversion rate.

In this episode we run-through your must-have checklist for curating an EPIC product description.

With the new year comes new strategies and of course the never ending changes to the world of digital marketing.

Whether you're looking to completely review your entire strategy, level up certain areas, or experiment a little more, here are some of my absolute must-haves for your digital checklist next year!

We hear a lot about the funnel and the importance of catering ad creative to it. But how? In this episode that's what we're here to talk all about!

What creative works where, how to cater to the user and ultimately how to improve those all important metrics like ad click-through rate and conversion rate.

Google charity account aka Grants accounts are an incredible advertising opportunity for charities and non-profits. However with these account types comes policies and guidelines that can be confusing...

In this episode we're covering everything YOU need to know when setting up and managing a Google charity account to avoid suspensions or just generally upsetting Google.

For more info around grants/charity account, or if you think you might qualify for one check out the Google Grants page.

In today's episode we're talking all about campaign consolidation.

Ad platforms have been recommending consolidating campaigns left and right to help scale budgets and improve account efficiency. But is it truly the best approach for everyone?

Let's find out!

If you’re running any form of eCommerce Google Ads account, then you know how Google shopping is a game changer when it comes to improving performance. But how do you really elevate that shopping activity? That’s simple… Through optimizing your product feed!

Which is why in this episode, we’re talking all about how you can write EPIC product titles which will help improve your visibility on shopping, what keywords you appear for and CTR on your product listings.

Today's episode covers the pain points in the consumer journey that are stopping you from landing those customers! If you're looking to improve the conversion rate on your website-this episode is the one for you.