In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick’s incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.

Nicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he’s passionate about helping businesses build high-impact sales teams that get results. He’s an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.

• Nick emphasizes that if you’re serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.
• The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.
• Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they’re not naturally great at sales.
• Today’s buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.
• Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.

• Nick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.
• Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.
• Your job postings should work like your marketing: they must attract the right candidates and repel those who aren’t a fit.
• Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.

• The pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.
• Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.
• Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.

• Regularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.
• A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.
• Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.
• Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.

In today’s episode of The Lindsey Anderson Show, I interview Tamara Thompson, CEO of Broadcast Your Authority, to uncover how entrepreneurs can leverage relationships and podcasting to grow authority and scale their businesses. Tamara has a unique background, transitioning from an award-winning filmmaker to a podcasting and content marketing expert. Having invested in over 25 companies, she specializes in micro-content strategies that drive influence and visibility. In this episode, we explore podcast growth, building guest relationships, data-driven decision-making, and creating scalable podcast networks.

Tamara Thompson is the CEO of Broadcast Your Authority, a company dedicated to helping brands elevate their authority through strategic video podcasting. She is the host of Broadcast Your Authority TV, a platform that garners over 50,000 unique monthly viewers and partners with SiriusXM for professional-grade production. A former award-winning filmmaker, Tamara is recognized for her storytelling prowess, viral video success, and innovative approach to leveraging podcasting for long-term business growth.

• Guest Selection Matters: Choose guests strategically to align with your goals, whether it’s building authority, creating partnerships, or featuring client success stories.
• Podcasting as a Network Builder: Beyond creating episodes, podcasts are tools for fostering relationships and building collaborations that lead to long-term growth.
• Leverage Data: Regularly review analytics to identify what works, focusing on high-performing topics, guests, and formats to optimize your strategy.
• Expand with Innovation: Rotating co-hosts, multi-location recording setups, and professional studios can help diversify and scale your podcast.
• Collaborate for Impact: Create a collaborative environment by connecting guests, listeners, and co-hosts, fostering an engaged and valuable network.

• Use a rotating format or multiple co-hosts to keep your podcast engaging and appealing.
• Partner with professional studios to elevate the production quality and perceived authority of your show.
• Invite diverse guests, including influencers and clients, to create variety and value for your audience.
• Host meetups or ambassador-led events in new cities to extend your reach and grow your brand.

• Carefully select guests who resonate with your audience and align with your business goals.
• Prepare guests with clear topics and questions to ensure conversations are impactful and actionable.
• Encourage guests to share their episodes, leveraging their networks to broaden your reach.
• Use your podcast as a collaboration platform, turning guests into long-term partners and advocates.

• Share at least 5 Reels or Shorts weekly to drive traffic back to your podcast.
• Focus on YouTube engagement within the critical first 48 hours of an episode’s release.
• Take advantage of platforms like TikTok and YouTube Shorts for frequent, high-visibility content.
• Monitor watch time data to refine your content length and format for optimal retention.
• Create social media posts with specific goals, such as boosting YouTube views or podcast downloads.

• Build meaningful relationships through your podcast that lead to collaborations, partnerships, and growth opportunities.
• Facilitate connections between guests, co-hosts, and listeners to foster an engaged and collaborative ecosystem.
• Use events, green room chats, and...

Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.

Bob Burg is a bestselling author and highly regarded speaker who’s known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.

• The Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.
• Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.
• Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.
• Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.
• Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.

• Internally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.
• Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.
• Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others’ lives establishes lasting trust.

• Listen to Understand: Instead of just listening to respond, focus on deeply understanding each client’s needs and motivations.
• Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.
• Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.

• Human Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.
• Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.
• The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.

• “Great influencers attract people to themselves and then to their ideas.”
• “Money is simply the reward for hitting the target; the target is serving others.”
• “Faith is the belief that an event not yet happened is going to happen.”
• “It’s always H2H – human to human. Technology, if used correctly, can make it easier to connect.”