Marketing changed drastically in 2023. From ChatGPT and generative AI to X and Threads, marketers had to keep up with a lot over the past year. The question now is: what marketing trends will take over in 2024?

While we can't be sure, in this episode, we've used industry insights and expert predictions to look at the key trends we think will shape the marketing landscape in 2024. These include:

• AI
• Augmented reality
• Influencer marketing
• First-party data
• Sustainability
• And more

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

ChatGPT is heralded by some as a marketing miracle. While we might not go that far (yet), it can be an invaluable tool in a comprehensive marketing strategy when used properly. But what exactly does that mean?

In this episode, we will dive into the strategies and tips that will help you unleash the full potential of ChatGPT, including:

• Setting goals
• How to train ChatGPT
• Using prompts
• A/B testing
• The ethics of using ChatGPT
• And more.

Tune in to hear how to unlock the potential of ChatGPT and other language models, while avoiding the pitfalls that make these tools trickier to use than most marketers expect.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.

In the ever-evolving landscape of marketing, creating a niche is the key to success. Join us in this episode as we delve deep into the world of inbound marketing, a game-changing approach that can set you apart from the competition. From its origins with HubSpot's groundbreaking concept to its core principles and tactics, you'll learn how to attract, engage, and delight your audience. Discover the innovative flywheel model and why inbound marketing is all about creating value and nurturing long-lasting customer relationships.

In this episode, you'll learn about:

• The birth of inbound marketing: Explore how HubSpot's groundbreaking concept of inbound marketing reshaped the industry.
• Understanding inbound marketing: Uncover the core principles of this customer-centric approach, including content marketing, SEO, social media, and email marketing.
• Inbound vs. outbound marketing: Discover the fundamental differences between pushy outbound tactics and the trust-building nature of inbound marketing.
• The flywheel methodology: Dive into HubSpot's innovative flywheel model, a customer-centric alternative to the traditional funnel, and understand why it's a game-changer.
• Core tactics of inbound marketing: Explore key strategies, including content marketing (from blogs to videos), SEO, and email marketing, while staying compliant with GDPR.
• Benefits of inbound marketing: Learn why inbound marketing is not just cost-effective but also effective in building brand awareness, aligning sales and marketing departments, and utilizing first-party data.
• Inbound marketing's impressive impact: Discover the remarkable results of inbound marketing in both B2B and B2C scenarios.
• Conclusion: Understand why investing in inbound marketing is a smart choice, especially in an era of rising data transparency and privacy concern

Tune in for actionable insights and strategies that will empower you to elevate your marketing game, create value, and build lasting relationships with your audience.

If you'd like to read along or want access to the text, just visit our blog.

And don't forget, you can access ebooks, downloads, templates and more on our website.