Confession time: I nearly threw away months of strategic planning for a quick win... and I'm betting you've felt that temptation too. If you're itching to create something new for your business right now, this episode might just save your sanity (and your Christmas break)...

Ever found yourself at your desk, surrounded by half-drunk cups of tea, frantically plotting out a new lead magnet or offer because you're convinced that's what your business needs right now? Trust me, I've been there – in fact, I almost derailed my own strategic plans just last month with a last-minute Black Friday panic!

Here's what I'm sharing in this week's cuppa and chat:

The real reason I binned my Black Friday plans (and why it turned out to be my smartest business move)

Why creating "just a quick lead magnet" is like saying you'll only eat one biscuit from the tin (we all know how that ends!)

My tried-and-tested tricks for making your existing content work as hard as a tea bag in a builder's brew

The simple tweaks that'll transform your customer journey from 'meh' to 'magnificent' (without having to start from scratch)

Plus, I'm lifting the lid on something exciting brewing for 2025 – a brand new year-long container for marketers who want to add ads to their offer suite! (join the waitlist here: LEAP)

Whether you're tempted to create a last-minute December offer or feeling the pressure to launch something new, this episode will help you step away from the panic-creating precipice and make strategic decisions that'll have you gliding into the new year feeling sorted.

Ready to stop the endless cycle of creating new things and start making what you've already got work harder?

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co

Ready to enjoy your Christmas break without watching your business momentum grind to a halt? Pour yourself a cuppa and get comfy, because in this episode I'm sharing my tried-and-tested strategy for keeping your ads working their socks off while you're building gingerbread houses and watching nativity plays!

Here's what I'm dishing up today:

• Why the festive period (especially between Christmas and New Year) can actually be a golden opportunity for lower ad costs
• My three-pronged approach to running ads over Christmas (and why you only need £6 a day to keep things ticking!)
• The exact strategy I used at British Airways to balance automation with genuine connection (and how you can steal it for your business)
• How to set everything up NOW so you can actually delete Instagram over Christmas (yes, really!)

Whether you're planning to launch something exciting in January or just want to maintain your momentum without being glued to your phone, I'll show you exactly how to keep your business growing even when you're knee-deep in Christmas chaos.

Perfect for you if you're wondering:

• How to maintain visibility without posting daily
• What ad campaigns actually work during the festive period
• How to build your audience while you're offline
• Whether it's worth running ads over Christmas (spoiler: it absolutely is!)

Ready to set up your Christmas ad strategy that works harder than Santa's elves? Pop on the kettle, grab your favourite Christmas biccie, and let's make sure your business keeps sparkling even when you're taking a well-deserved break!

Helpful Resources Mentioned:

• Free Step-by-Step Guide to Engagement Ads: CLICK HERE
• £27 Mini Course for Easy Engagement Ads: CLICK HERE
• The Audience Builder Course: CLICK HERE

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)More of a LinkedIn fan? I'm there too! Come and follow me here: Sophie Griffiths

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Ready to build an audience of superfans who are excited and ready to buy from you?

Whether you are just starting with Meta (Facebook & Instagram) Ads, you have dabbled but want to build your confidence with your first funnel, or you're already killing it and you're ready for fast growth - I can help! Click here to choose the best option for you

DM me on Insta or LinkedIn

Email me here:

"Instagram followers are just a vanity metric" - sound familiar? In this episode, I'm challenging that common advice and showing you why thoughtful follower growth could be the missing piece in your business strategy!

Here's what we're diving into this week:

• Why focusing solely on engagement (and ignoring follower growth) could be holding your business back
• The real reason your launches are getting harder (hint: it's not your content!)
• How to calculate your ideal monthly follower growth based on your business model
• My simple £3/day Meta ads strategy to attract your dream clients
• The DREAMER framework for creating scroll-stopping content that converts

Whether you're running a membership, launching courses, or scaling your services, I'll show you how to grow your Instagram strategically without creating tons of new content or praying for that viral moment.

Ready to turn those "vanity metrics" into real business growth? Pop the kettle on, grab your favourite biscuits, and let's get your Instagram working harder for your business!

LINKS:

Audience Builder Course (including the Instagram Amplifier Ad Campaign) - sophiegriffiths.co/abc