The Knowledge Project with Shane Parrish

By: Farnam Street
  • Summary

  • Master the best of what other people have already figured out. Each episode uncovers hard-earned wisdom from CEOs, renowned scientists, and true masters of their craft, delivering insights you can use in work and life. TKP is for those who understand continuous learning is the ultimate competitive advantage. My Books: https://fs.blog/books Instagram: https://instagram.com/farnamstreet LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Join over 700,000 people who read my weekly newsletter and upgrade your thinking in 5 minutes a week. fs.blog/newsletter
    Farnam Street
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Episodes
  • Whole Foods Founder: The Biggest Myths About Capitalism, Getting Rich, & Finding Happiness
    Oct 29 2024

    In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience shifted his consciousness about food and health, leading him to pioneer the organic food movement. Learn about the delicate balance between staying true to personal ideals and adapting to market realities, as Mackey discusses the challenges of entrepreneurship, the importance of listening to customers, and the resilience needed to overcome crises, like the flood that nearly destroyed his first store. This conversation is packed with lessons on visionary leadership, the tension between idealism and business growth, and the power of staying committed to a mission.

    In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience shifted his consciousness about food and health, leading him to pioneer the organic food movement. Learn about the delicate balance between staying true to personal ideals and adapting to market realities, as Mackey discusses the challenges of entrepreneurship, the importance of listening to customers, and the resilience needed to overcome crises, like the flood that nearly destroyed his first store. This conversation is packed with lessons on visionary leadership, the tension between idealism and business growth, and the power of staying committed to a mission.


    John Mackey is the co-founder of Whole Foods Market, where he was the CEO of the company from 1980 to 2022. He is the author of the bestselling book, Conscious Capitalism.


    Newsletter - The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

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    Upgrade — If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

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    Follow me: ⁠⁠⁠⁠⁠⁠⁠⁠https://beacons.ai/shaneparrish⁠⁠⁠⁠⁠⁠⁠⁠

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    Watch on YouTube: https://www.youtube.com/@tkppodcast

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    2 hrs and 12 mins
  • Tour de Force: The Story of a $10M Sock Brand | Rob Fraser
    Oct 15 2024

    From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy.


    Rob Fraser is the owner and operator of the sock company OUTWAY.


    In this conversation, Rob and Shane discuss focus, executing under pressure, growing a business from hustling on the street to over 10 million in sales in a few years, how OUTWAY was almost destroyed, and arranging your life to operate at a consistently high level for a long time.


    As a special offer to listeners, the TKP community can get 30% off using the code SHANE at checkout. https://outway.com/


    Newsletter

    The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/


    Upgrade

    If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.


    Follow Me:

    Instagram: https://www.instagram.com/farnamstreet

    Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/


    Follow Rob:

    X: https://x.com/robbfraser

    LinkedIn: https://www.linkedin.com/in/robbfraser/


    Sponsors:

    Somewhere.com https://www.somewhere.com/

    Overlap: https://www.joinoverlap.com/

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    1 hr and 39 mins
  • The Blueberry Billionaire | John Bragg
    Oct 1 2024

    John Bragg built two billion-dollar businesses from a remote village through contrarian thinking and patient capital deployment. This isn't about startup hacks but the timeless principles behind building multi-generational businesses.

    Learn how Bragg transformed a commodity agriculture business into a global leader and launched an unlikely telecommunications empire. A rare glimpse into the strategic mind of one of North America's most private business leaders.

    Newsletter

    The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at https://fs.blog/newsletter/

    Upgrade

    If you want to hear my thoughts and reflections at the end of the episode, join our membership: ⁠⁠⁠⁠⁠⁠⁠https://fs.blog/membership/⁠⁠ and get your own private feed.

    Follow Me:

    Instagram: https://www.instagram.com/farnamstreet

    Linkedin: https://www.linkedin.com/in/shane-parrish-050a2183/


    Sponsors:

    Overlap: https://www.joinoverlap.com/

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    1 hr and 28 mins

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Not to be missed

Fantastic podcast from Shane & guests. Aways left wanting more. Highly recommended. Don’t miss out. Listen.

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