Stop overthinking and just start. Don't waste time crafting a perfect 300-page plan or making sure every little detail is in place. If you wait for perfection, you'll never launch your business. Take action now and refine things as you go. Step one—register an LLC. Not sure about the name? Pick one and file a DBA later if needed. Don't let small decisions hold you back.

Learn about exits early—think about them from day one. Even if you're just starting out, understanding what happens in a business sale is crucial. We learned this firsthand in our first business. Due diligence is a powerful tool for any entrepreneur. Most people only go through it once in their lives when selling a business, which is a mistake. In today’s world, especially for young entrepreneurs juggling multiple careers and side hustles, knowing how due diligence works gives you insight into the buyer’s perspective. More importantly, it helps you scale your business strategically. One of the fastest ways to grow is through acquisitions.

Make sure you have a strong idea—something valuable that people will want to buy, not just a cool technology you hope to sell later. Build the right team because even the best ideas fail without the right people, which is why many companies don’t go far.

You must have a well-defined go-to-market strategy in place, because without a clear plan for driving sales growth, success will be out of reach.

What I’d say is that being a one-trick pony, whether in sports or startups, just isn’t enough. In the startup world, you need to be versatile. You can’t just be the "home run hitter" or the "heavy hitter" who relies on a single skill. You need a well-rounded set of capabilities. You have to master what you’re good at, then build on that by adding complementary skills. At the same time, you need to identify areas where you're not the best and be smart about outsourcing those tasks. It's all about having a multi-tool approach and focusing your energy where it makes the most impact.

Value your time and yourself far more than you do now, because you don’t truly realize how little respect you have for yourself until you reach a breaking point. You’ll find yourself thinking, "Wow, it’s 11 PM, and I haven’t made any progress on my work. I've sat through a hundred meetings, yet none of my actual responsibilities are handled." Now, you’re left with no choice but to pull an all-nighter, which only leads to burnout. If you don’t respect your time or yourself in the process, you risk stretching yourself too thin and running out of energy. Burnout is a tricky thing—it’s like a sickness that gets worse each time. The first burnout may only take a couple of days to recover from, but each subsequent burnout takes longer to bounce back from. Eventually, you may reach a point where you’re so burned out that you lose the drive to do anything for a long time.

Engage in as many conversations as possible. It’s easy to get caught up in your work, focusing solely on tasks and goals. However, networking is incredibly valuable, and it's not just about connecting with people from whom you want something. Every conversation holds potential—whether it's gaining insights into user experience, receiving valuable feedback, or discovering connections you never expected. Being open to conversations and staying approachable can lead to unexpected opportunities. While you shouldn't work for free, taking a few minutes for a quick chat, meeting someone at a conference, or inviting them for coffee is a great way to learn about their work and broaden your network. You'd be surprised how many new opportunities can arise, and how often you'll find connections through those "six degrees of separation."

Focus on something you're truly passionate about. Throughout our conversation today, we've touched on a lot of different aspects of marketing. For me, it all started with an interest in understanding how people think and communicate, which is at the heart of marketing. From there, I moved into advertising, which is a part of marketing, then digital marketing, adding another layer, and finally, analytics, which offers a different perspective. I've enjoyed diving into each of these areas because marketing is a passion of mine. Even when working on a business that might take longer to see results, as long as it's in a field I'm passionate about, the journey doesn't feel long because I'm still enjoying the process of learning. So, my advice is to ensure you're working in an area you genuinely care about, not just one that seems like a good business opportunity.