• 11-21-24 - Instagram Rolls Out a Way to Reset Your Recommendations and the YouTube Creator Insider Team Shares News on Hype
    Nov 21 2024

    Today on the show, we have an update on YouTube Shorts over 60 seconds, plus the YouTube Creator Insider team shares news on Gifts, Jewels, and Hype. Facebook changes its primary metric to views, the Instagram team begins to roll out a way to reset your recommendations, and Threads adds custom feeds to the pull down in the app.

    Show Notes:

    YouTubeLiasion: Creators, we are entering 'longer Shorts' Phase 3! (Threads)

    YouTube Creator Insider Team Weekly Update - Jewels, Gifts, and Hype (YouTube)

    Facebook Changing It's Primary Metric to Views (Facebook)

    Instagram metric that shows what percentage of viewers watched past the first 3 seconds (Threads)

    Reshape Your Instagram With a Recommendations Reset (Instagram)

    Threads Rolls Out Custom Feeds in Pull Down (Threads)

    Would you like to contribute your thoughts to the show?

    Send audio to one (or all!) of the following questions:

    "what's your favorite Instagram feature in 2024?"

    "what was your favorite TikTok/ Reel trend from 2024?”

    "What are your predictions for social in 2025?”

    Your audio should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."

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    11 mins
  • 11-18-24 - Adam Mosseri, Head of Instagram, on finding creative inspiration
    Nov 18 2024

    Today on the show, Adam Mosseri, the Head of Instagram, discusses when to use Broadcast Channels, their plans for Story Highlights, and what to do when you're stuck for creative inspiration.


    Show Notes:

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    12 mins
  • 11-15-24 - TikTok Adds Links to Captions, Threads Updates, and Buffer Shares Stats on Reels vs Carousels
    Nov 15 2024

    Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kristi Lang at Buffer sharing their findings from 2 years of Instagram engagement data.

    Show Notes:

    TikTok Including Links in Captions (Threads)

    Lia Haberman - In Case You Missed It (Substack)

    Threads Sign Up Experience Changing (Threads)

    Threads Rolling Out Ads in January (The Information)

    Buffer: Data Shows Instagram Reels are Best For Reach — But Not Engagement (Buffer)

    Buffer Video from Kirsti Lang (Instagram)

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    10 mins
  • 11-13-24 - YouTube Updates The Timeline for Longer Shorts and Adam Mosseri Talks Burnout
    Nov 12 2024

    In this episode, the YouTube Creator Insider account shares an update on longer shorts, plus a new feature to link a Short to an upcoming Livestream. Additionally Adam Mosseri, the Head of Instagram, talks Branded Content and preventing Creator burnout.

    Show Notes:

    YouTube Creator Insider Team on Shorts Updates (YouTube)
    Adam Mosseri on Branded Content (Instagram)

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    11 mins
  • 11-10-24- What President Trump Getting Re-elected could mean for TikTok and Nycole Hampton on Pitching Brands
    Nov 10 2024

    What President Trump getting re-elected could potentially mean for TikTok, and Nycole Hampton stops by to talk influencer marketing strategy, and how to reach out to brands effectively.

    Show Notes:

    What a second Trump presidency means for tech (The Verge)

    Nycole Hampton is a marketing expert with 19 years of experience in the industry and 13 years of leadership experience. She has worked on brand teams for global agencies, focusing on influencer marketing and social media. She is also an adjunct professor who teaches influencer and social media marketing. In this episode, Nycole answers listener questions about influencer marketing and shares practical tips for success. The episode covers topics like:


    ● How to identify potential brand partners: Nycole advises creating two lists - a "realistic list" of brands you already use and a "dream list" of brands you aspire to work with.


    ● How to write effective outreach emails: She emphasizes the importance of personalization, highlighting your relationship with the brand, and offering creative ideas for potential campaigns.


    ● How to follow up with brands: Nycole suggests using seasonal moments as opportunities to re-engage and recommends offering value by sharing your recent successes or asking for feedback.


    ● How to price your services in a changing market: She encourages influencers to understand their value and build a case for their pricing, considering additional deliverables or collaborative approaches to address potential engagement concerns.

    Follow Nycole on Threads and LinkedIn

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    28 mins
  • 11-6-24 - Lindsey Gamble Talks LinkedIn Video and Adam Mosseri Discusses Getting Less Views
    Nov 6 2024

    Is LinkedIn video part of your strategy? It should be. Today Lindsey Gamble stops by to explain why, and Adam Mosseri, the Head of Instagram, answers questions about Carousels vs. Reels, plus what to do if your content is getting less views than previously.

    Show Notes:

    Know someone who I would be a good podcast guest for? DM Me! (Instagram)

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    11 mins
  • 11-3-24 - Instagram announces changes for the DM Inbox and YouTube Shorts Get Product Tagging
    Nov 3 2024

    Today's episode features an announcement from the Head of Instagram, Adam Mosseri, about updates to the DM Inbox on Instagram, plus some insights from the YouTube team on tagging products in Shorts and busting a myth about views.

    Show Notes:

    Instagram DM Inbox Update (Instagram)

    T-Pain's DM Inbox on Instagram (TikTok)

    YouTube Shorts - Tagging Products (YouTube)

    YouTube Videos - Previews (YouTube)

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    7 mins
  • 10-28-24 - Adam Mosseri's AMA discusses getting less views
    Oct 28 2024

    Today on the show, Adam Mosseri gives a ton of valuable info on Stories, including when to use Stories and what can affect the video quality, along with details on Meta AI, Meta Business Suite, and more.

    Show Notes:

    Adam Mosseri Explains Video Quality to Lindsey Gamble (Threads)

    Google Notebook LM (Google)

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    10 mins