The Industrial Talk Podcast Network

By: The Industrial Talk Podcast with Scott MacKenzie
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  • Summary

  • Industrial Talk is about celebrating the women and men of industry and manufacturing. We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better! These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world. Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, Industry 4.0, IoT, IIoT, AI, ML, Optimization, Edge, Cloud, Asset Reliability, Maintenance, 5G, Sales, Marketing and Branding and strategies for success. This is a podcast that is focused on Getting Stuff Done and learning from individuals and companies that have been there and have a track record of success. We celebrate a bright future in industry and manufacturing from with women and men dedicated to making our communities and world a better place.
    Copyright 2024 The Industrial Talk Podcast with Scott MacKenzie
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Economics Management
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Episodes
  • Donna Peterson with World Innovators, Inc.

    Donna Peterson with World Innovators, Inc.
    Nov 25 2024
    Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company's unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships. Action Items
    • [ ] Reach out to Donna Peterson to learn more about B2B marketing strategies for industrial companies.
    • [ ] Attend Fabtech conference to stay up-to-date on industry trends and innovations.
    • [ ] Explore the use of AI tools like ChatGPT and Descript to streamline content creation and video editing.
    • [ ] Consider ways to showcase the human side of your industrial company and build personal connections with customers.

    Outline FABTECH Event Overview and Introduction
    • Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of celebrating industry professionals.
    • Scott mentions the current location at FABTECH in Orlando, Florida, and the excitement of being in one of the event's concourses.
    • Donna Peterson from World Innovators is introduced as the guest, and the focus of the discussion is set on B2B marketing.
    • Donna and Scott exchange pleasantries, with Donna mentioning her previous experience at FABTECH in Chicago.

    The Importance of AI in Marketing
    • Donna highlights the significance of FABTECH for seeing equipment in motion and understanding advancements like AI.
    • Scott and Donna discuss the shift in conversation over the past year, particularly around leveraging AI in marketing.
    • Donna emphasizes the need for building relationships in marketing, rather than just sending generic messages.
    • Scott agrees, noting the importance of consistent and personalized marketing efforts for industrial professionals.

    Challenges and Strategies in Email Marketing
    • Donna shares her company's history and evolution from a list company to an email marketing company.
    • She stresses the importance of not just sending one-off emails but maintaining consistent communication with valuable content.
    • Scott and Donna discuss the challenges of getting people to read emails and the need for personalized subject lines.
    • Donna explains the process of understanding client audiences and using social media insights to tailor email marketing campaigns.

    The Role of AI in Marketing and Content Creation
    • Donna talks about using ChatGPT for analyzing documents and generating marketing outlines, emphasizing the need for human touch.
    • Scott and Donna discuss the benefits of using AI tools like Descript for video editing and noise reduction.
    • Donna highlights the importance of video content in trade shows and how it can help manufacturers showcase their equipment.
    • Scott and Donna agree on the value of stepping out of comfort zones and using technology to enhance marketing efforts.

    Building Relationships and Humanizing Brands
    • Donna shares her experience with public speaking and the benefits of joining Toastmasters.
    • She emphasizes the importance of humanizing B2B brands and showing the human side of companies.
    • Scott and Donna...
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    24 mins
  • Chuck Byers with OMG

    Chuck Byers with OMG
    Nov 22 2024
    Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chuck Byers, CTO with Industry IoT Consortium about "Developing AI standards to insure market trustworthiness!" Chuck Byers, a seasoned industry professional, discussed the integration of AI and IoT technologies in the context of the Object Management Group (OMG) and the Digital Twin Consortium. Byers highlighted the importance of AI in real-time systems, emphasizing the need for prompt engineering and meta AI to ensure trustworthiness. He detailed the computational requirements of training large language models, noting that retraining the ChatGPT 3 model would require 195 NVIDIA DGX servers, costing $80 million and consuming 2.5 million watts. Byers also stressed the importance of sustainable energy sources and efficient cooling solutions for future data centers. Action Items
    • [ ] Explore ways to detect when AI results are not as trustworthy as they need to be, and develop methods to validate AI outputs
    • [ ] Investigate the use of small modular nuclear reactors to power data centers for AI model training
    • [ ] Promote the work of OMG and the Digital Twin Consortium in addressing the challenges of AI and the Internet of Things

    Outline Introduction and Welcome
    • Scott MacKenzie introduces the podcast and its focus on industry innovations and trends.
    • Scott welcomes listeners and mentions the broadcasting location at the OMG SQ1 meeting in Reston, Virginia.
    • Scott introduces Chuck Byers, highlighting his extensive background in electrical engineering and his contributions to Bell Labs and Cisco.
    • Chuck Byers joins the conversation, expressing his pleasure in being invited and his admiration for Scott's hosting style.

    Chuck Byers' Background and Contributions
    • Chuck Byers shares his educational background, including a Master's degree in electrical engineering and teaching at the University of Wisconsin.
    • He discusses his work at Bell Labs and his invention of a US patent for a device that alerts users to approaching badness.
    • Chuck talks about his tenure at Cisco, where he worked on computer control, IoT, edge computing, and drone technology.
    • He mentions his current role as Chief Technical Officer of the Industry IoT Consortium and its recent integration into the Digital Twin Consortium.

    Digital Twin Consortium and Industry IoT Consortium
    • Chuck explains the Digital Twin Consortium's focus on pairing simulation models with real-time physical systems.
    • He describes the Industry IoT Consortium's focus on sensors, actuators, and the computation necessary for IoT systems.
    • Chuck highlights the synergy between the two consortiums, emphasizing their combined potential to sense, network, and actuate the physical world into the digital world.
    • He provides an example of using simulation models to optimize oil refinery processes without physical experimentation.

    Challenges and Opportunities in AI
    • Scott MacKenzie and Chuck Byers discuss the challenges of AI, particularly the lack of standards and trustworthiness.
    • Chuck explains the different types of AI, including machine vision and generative AI, and the unique challenges of generative AI.
    • He describes the use of large language models in generative AI and their applications in tools like ChatGPT and Microsoft 365.
    • Chuck emphasizes the importance of prompt engineering and fact-checking to ensure
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    27 mins
  • Edgar Amaya with Accruent

    Edgar Amaya with Accruent
    Nov 20 2024
    Industrial Talk is onsite at Accruent Insights and talking to Edgar Amaya, VP, Professional Services and Customer Experience at Accruent about "Customer Obsessed in solving today's challenges".
    • Introduction and Welcome 0:00
      • Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and professionals.
      • Scott welcomes Edgar Amaya, Vice President of Professional Services and Customer Experience at Accruent, to discuss updates on AI and other topics.
      • Edgar shares his positive experience at the conference, mentioning the location in San Antonio, Texas, and the nearby River Walk.
      • Scott and Edgar engage in small talk about the conference, food, and weather, before delving into the main conversation.

    • Edgar's Role and Conference Experience 2:15
      • Edgar provides a brief background about his role at Accruent, focusing on customer satisfaction and experience.
      • He expresses his excitement about attending the conference and reconnecting with customers and friends.
      • Scott praises Accruent's customer-focused approach, highlighting their commitment to solving customer problems and making necessary modifications to their solutions.
      • Edgar emphasizes that Accruent is "customer obsessed," which aligns with their values and approach to business.

    • AI Updates and Customer Feedback 3:54
      • Scott and Edgar reflect on their last conversation at the previous year's conference in Nashville.
      • Edgar discusses the rapid advancements in AI over the past year, noting its complementary role in enhancing decision-making and space utilization.
      • He shares an example of a university managing 500 daily event requests, illustrating how AI could streamline these processes.
      • Scott and Edgar discuss the potential distractions and hype around AI, emphasizing the need for practical applications and careful consideration.

    • AI's Role in Business Processes 7:09
      • Edgar explains that AI should complement existing business processes rather than replace them, providing insights and aiding in decision-making.
      • He highlights the rapid advancements in AI models, such as ChatGPT, and their impact on various aspects of data processing.
      • Scott and Edgar discuss the challenges of managing the power requirements for AI processing and the broader implications of AI adoption.


    If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! EDGAR AMAYA'S CONTACT INFORMATION: Personal LinkedIn:
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    19 mins

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