The nominations for the 2025 Grammy Awards were announced last week, evoking celebration for some Indian artists and disappointment for others, including those on the charts. This year, it seemed like there were a record number of submissions by Indian acts, several of whom shared 'For Your Consideration' posts on social media and a few of whom even put out ads in US music trade publications. On this week's episode, we discuss why the Grammys, which are given out by an American institution, hold so much weight with musicians in India. As always, we look at key movements on the Spotify Weekly Top Songs India chart, this time for the survey published on November 8, 2024.

In May 2023, the first single from KSHMR’s concept album Karam ‘Haath Varti’ entered the charts, an EDM meets Hip-Hop track. In that week, it was the only track on the India charts that was from the EDM genre. This led us to a discussion on why EDM tends to draw more live audiences than it might on streaming. As we get into the last 2 months of the year we are seeing the typical peak in electronic music gigs with artists like Skrillex returning to India, Peggy Gou making her India debut. We couldn’t think of a better time to revisit this conversation.

Historically, the last quarter of the year tends to be the busiest for new album releases. Earlier, they were timed to capitalise on the festive season. These days, they're more likely to be the result of the culmination of a year full of singles being bundled into an album, or an artist tying a fresh full-length to an upcoming concert tour or festival appearances. Keeping this in mind, we thought it would be a great time to revisit our episode on single vs. album marketing strategies. This episode was originally recorded in March 2024. Enjoy the revisit! We will be back with a new episode soon!