The Hypothesis

By: Thrive Digital
  • Summary

  • The Hypothesis is a biweekly show where industry experts debate and discuss growth marketing approaches, digital advertising tactics, measurement plans, plus creative and growth strategies. Prefer video? Check out the recording of the show on YouTube every two weeks at https://www.youtube.com/@ThriveDigitalMarketing

    © 2025 The Hypothesis
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Episodes
  • Founders series: lessons in resilience and marketing for early-stage startups
    Jan 15 2025

    In this episode, we dive into Kirby Winfield of Ascend VC’s entrepreneurial journey and the lessons learned from building businesses and working in venture capital. We discuss the importance of resilience, early-stage marketing, and why simple, consistent strategies can drive big results.

    Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

    Website: https://thrivedigital.com/
    LinkedIn:
    https://www.linkedin.com/company/thrive-digital/
    Instagram:
    https://www.instagram.com/thrive_digital/
    YouTube:
    https://www.youtube.com/@ThriveDigitalMarketing

    Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

    Follow this week’s hosts:

    Jonathan Becker: https://www.linkedin.com/in/jonathanbecker123/

    Kirby Winfield: https://www.linkedin.com/in/winfield/


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    31 mins
  • Is your landing page hurting ad performance?
    Dec 11 2024

    In this episode, we dive into the nuances of landing pages—what they are, what they should do, and how to avoid common pitfalls. We also discuss whether content should be gated, the balance of personalization, and why every marketer should prioritize clarity above all else.

    Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

    Website: https://thrivedigital.com/

    LinkedIn: https://www.linkedin.com/company/thrive-digital/

    Instagram: https://www.instagram.com/thrive_digital/

    YouTube: https://www.youtube.com/@ThriveDigitalMarketing

    Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

    Follow this week’s hosts:

    Eric: https://www.linkedin.com/in/erictsloan/
    Santana: https://www.linkedin.com/in/santana-blanchette/
    Tyler:
    https://www.linkedin.com/in/tyler-power-66428497/


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    38 mins
  • Attribution is overrated
    Nov 27 2024

    In this episode, we dive into the complexities of attribution in marketing. What does it really mean? How can marketers assign value to their activities amidst flawed data and imperfect systems? Join us as we break down the concepts, discuss common pitfalls, and explore better approaches to measuring marketing effectiveness.

    Want to learn more about growth marketing or get help on your next performance project? Connect with us on our other platforms!

    Website: https://thrivedigital.com/

    LinkedIn: https://www.linkedin.com/company/thrive-digital/

    Instagram: https://www.instagram.com/thrive_digital/

    YouTube: https://www.youtube.com/@ThriveDigitalMarketing

    Thanks for tuning in! If you enjoyed the show, we’d love to hear from you. Leave us a review, share with friends and colleagues, and don’t forget to subscribe so you never miss an episode.

    Follow this week’s hosts:

    Eric: https://www.linkedin.com/in/erictsloan/
    Kent: https://www.linkedin.com/in/kent-ross/
    Santana: https://www.linkedin.com/in/santana-blanchette/


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    45 mins

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