As we close out 2024, the team at The Hop is reflecting on the trends, insights, and surprises that defined this year in marketing. From the evolution of AI and its role in supporting—not replacing—human creativity, to the rise of lead automation and unexpected podcast highlights, this wrap-up episode covers it all. Join Matt Taylor-Farrington, along with Martin, Nick, and Sam from Purple Bunny Marketing as they share their top takeaways, favourite moments, and predictions for what’s next in 2025.

Matt Taylor-Farrington chats with Jamin from Conetix about the critical topic of web hosting security. They delve into the most common threats businesses face, how to evaluate if your hosting provider is adequately protecting your data, and the key security features to look for when choosing a provider.

https://conetix.com.au/joomla-toolkit/

In this episode of The Hop, Matt sits down with Martin from Purple Bunny Marketing to explore the secrets to achieving standout email open rates. They dive into crafting irresistible subject lines, the power of segmentation for small businesses, and the importance of timing your sends for maximum impact.

Martin also shares how advanced personalisation techniques (beyond just using a name) can transform your email campaigns, along with practical tools and strategies to track and improve performance over time. Whether you’re an email marketing newbie or a seasoned pro, this episode is packed with actionable tips to help your messages cut through the clutter.