In this podcast, Liam Murphy, CEO of Innoflo (Previously Fireball Equipment), shares his journey toward embracing a people-centered leadership philosophy. Reflecting on challenging times in 2018-2019, Liam explains how prioritizing processes over people led to cultural disconnection, disengagement, and financial struggles despite record revenue. Stepping into his leadership role, Liam implemented a values-driven, people-first approach, guided by the mantra: “The customer experience will never exceed the employee experience.” This transformation fostered a virtuous cycle of employee engagement, better customer outcomes, and sustainable growth.

Key Takeaways:

1. People-First Leadership: Investing in employees creates a thriving culture that drives customer satisfaction and business success.
2. Vulnerability in Leadership: Transparency about strengths and weaknesses builds trust and alignment across teams.
3. Holistic Employee Wellness: Supporting physical, mental, and emotional well-being leads to happier, more engaged employees and better overall performance.

Liam’s insights highlight the profound impact of prioritizing people in business leadership.

More about Liam:

Liam Murphy is the CEO and Co-Owner of Innoflo, a specialized engineering, contracting, and manufacturing firm based in Edmonton, Alberta. A passionate and dedicated leader, Liam fosters a positive and collaborative environment for Fireball's team of 100 employees, bringing enthusiasm, care, and compassion to every interaction. He has been happily married for 12 years and is a proud father of four children under the age of 10. Innoflo specializes in designing and building fuel and lubrication infrastructure solutions, serving the Mining, automotive, and heavy equipment industries across Canada. Innoflo essentially builds "gas stations" for 400-ton mining rock trucks in some of the most remote locations imaginable. Their equipment has also supported millions of oil changes for vehicles across Western Canada, working behind the scenes to keep industries and communities running smoothly.

Crystal Young, President and CEO of the McKay Métis Group, joins The Heart of Leadership to share her journey of building a value-driven organization rooted in transparency, respect, and collaboration. Crystal discusses the importance of relationships, leading by example, and balancing compassion with accountability. Through humility and authenticity, she has fostered a culture of trust and excellence, earning her company recognition as one of Canada’s best workplaces. Crystal’s insights offer valuable lessons for leaders aiming to inspire their teams and create meaningful impact. Takeaways for Leaders to Consider

1. Lose the Ego: Embrace not having all the answers. Surround yourself with capable individuals who complement your strengths and challenge your perspectives.
2. Walk the Talk: Lead by example. Employees and partners are inspired by leaders who live the values they advocate.
3. Prioritize Trust: Building trust takes time but is critical for fostering open communication and employee engagement.

Crystal’s approach serves as a reminder that leadership is not about perfection but about authenticity, continuous improvement, and making a meaningful impact.

CHRIS ENGEL – CEO AND FOUNDER OF CANOCO

Welder by trade turned into an entrepreneur, experienced operational and project management leader adept at driving exceptional results in executive settings through team building and strategic leadership. Skilled in navigating fast-paced, detail-oriented industries to deliver successful projects by leveraging collaboration and industry expertise. Expertise in maximizing profitability, operational efficiency, team development, safety compliance, and stakeholder engagement.

Chris Engel’s Journey:

• Chris started as a welder, became a journeyman at 19, and worked under various leaders, particularly in the oil and gas industry, which had a tough, old-school leadership style.
• At 23, Chris moved into management and led large-scale projects. His experience with a top-down, iron-fist leadership style taught him how not to treat people.
• In 2018, at age 29, Chris started his own company, Canoco Energy, focusing on building a family-oriented, people-centered culture.

Leadership Philosophy:

• Chris emphasizes the importance of listening to employees, valuing their opinions, and creating a culture where everyone feels welcome and valued.
• He believes in leading by example, maintaining an open-door policy, and continuously growing as a leader.
• Chris stresses the importance of mental health, therapy, and self-awareness for effective leadership.

Company Culture:

• Canoco Energy has a culture statement emphasizing caring and controlling the environment.
• The company's motto, "What good looks like," is a reminder to strive for excellence in both professional and personal lives.
• Chris involves families in the business, holds regular team-building activities, and ensures a supportive and growth-oriented work environment.

Advice for Aspiring Leaders:

• Learn to love and understand yourself before leading others.
• Pay attention to communication and ensure work-life balance.
• Continuously work on personal and professional growth, as a leader's energy and behavior significantly impact their team.

Books and Growth:

• Chris recommends "Frogs to Princes," a book about mental health and understanding human behavior, and "48 Laws of Power," which provides historical insights into power dynamics.
• He also mentions "The Art of War for Managers," a modern interpretation of Sun Tzu's classic text, focusing on peaceful conflict resolution and strategic thinking in business.