The Health & Wellness Marketing Show

By: Uli Iserloh & Mike Kim
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  • Summary

  • Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably With a combined 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Mike Kim and Uli Iserloh equip you with the right strategies, systems, and support to grow your practice sustainably and profitably. Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!
    Copyright 2022 All rights reserved.
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Economics
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Episodes
  • 010: Future-Proofing Your Practice With Tom Blue

    010: Future-Proofing Your Practice With Tom Blue
    Nov 5 2024
    Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space. Tom has dedicated most of the last 20 years to researching and synthesizing new approaches in primary care and personal health management... ... and as part of our series on the evolution of medicine, I asked him to share how health practitioners can future-proof their practices. You see, Tom has a very keen understanding of what works in the functional medicine space from his days as the chief strategy officer for the Institute for Functional Medicine... ... so I asked him what he'd do if he were to start a practice from scratch: How would you go about launching a practice?Would you niche down into a certain area, and if so, which one?How would you ensure that lifestyle changes stick?What technologies and trends will dominate the next decade in healthcare? One of the interesting nuggets Tom shared was a study he conducted a few years back, called the Disease Activation Index – examining 15 conditions and the patients' willingness to engage in care (and pay out of pocket). Quotes “We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. And so that if you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom Blue) Audiogram“If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom Blue)“There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom Blue)“Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom Blue) “The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom Blue)“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom Blue) ==== Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Mike Kim Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    37 mins
  • 009: AI Tools For Health & Wellness Marketing

    009: AI Tools For Health & Wellness Marketing
    Oct 29 2024

    In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch.

    Uli and Mike showcase how these tools can save time and enhance productivity without sacrificing quality or authenticity. Mike introduces the concept of the "5 C's" - Calendar, Clients, Community, Consuming, and Creating - as elements that AI can't replicate and that help maintain a personal touch in content.

    Throughout the episode, Uli and Mike also address common concerns about AI adoption and share practical examples of how healthcare practitioners can integrate these tools into their daily workflows. They emphasize the importance of maintaining human oversight while leveraging AI's capabilities to enhance content creation and practice management.

    Listen in to learn:

    • How AI tools like ChatGPT have revolutionized content creation and marketing
    • Practical applications of AI for health practitioners, including SOAP note taking and meeting summaries
    • How to overcome common hesitations about adopting AI tools
    • Ways to maintain authenticity and personal connection while using AI
    • The importance of proper prompting for compelling AI-generated content
    • Strategies for using AI to emulate writing styles and create engaging content
    • Tips for incorporating personal experiences into AI-generated content

    Quotes:

    • "It's a calculator for words... it's literally a language learning model." (3:10 | Mike)
    • "AI has very practical applications to reduce the demand on your cognitive reserves." (7:25 | Uli)
    • "You want to be specific in the prompt... I'm telling the AI, write direct response copy, make it short, punchy to the point." (17:45 | Mike)

    ====

    Thank You For Listening!

    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

    Connect With Uli Iserloh

    Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

    Connect With Mike Kim

    Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    26 mins
  • 008: Strategic Social Media: From Content To Conversion

    008: Strategic Social Media: From Content To Conversion
    Oct 22 2024

    In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many practitioners struggle to see returns on their social media efforts and offer practical advice on how to create a more effective social media presence.

    Listen in to learn:

    • Why many practitioners struggle with social media and how to overcome common challenges
    • The shift from social graphs to interest graphs in social media algorithms
    • The importance of creating content for discovery (Explore/For You pages) vs. nurturing existing followers
    • How to use social media as a tool to build your email list and newsletter subscribers
    • Strategies for creating engaging hooks and maintaining viewer retention in video content
    • The value of consistency and how to set realistic goals for social media posting
    • The importance of brand loyalty and reader loyalty in building a sustainable practice

    Quotes:

    • "Social media has changed from a social graph to an interest graph. The name of the game is to be interesting." (12:30 | Mike)
    • "The hook on a video is really the subject line that we use for an email, and there's an art and a science to that." (15:45 | Mike)
    • "What you really want to go after is not short-term social media monetization. I just don't even really think that's possible anymore. You need to shoot for loyalty." (20:10 | Mike)

    Uli and Mike break down the ever-evolving landscape of social media and offer practical tips for health and wellness practitioners to improve conversion off social media onto their mailing list. They emphasize the importance of having a clear plan, understanding platform algorithms, and focusing on creating engaging content that hooks viewers from the start.

    The hosts discuss the resurgence of newsletters as a valuable tool for nurturing deeper relationships with audiences and provide insights on how to use social media to drive newsletter subscriptions. They also touch on the importance of personalizing content and sharing aspects of your life and practice that AI cannot replicate.

    ====

    Thank You For Listening!

    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

    Connect With Uli Iserloh

    Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

    Connect With Mike Kim

    Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    25 mins

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