Hello, James here and welcome to the first podcast of 2025.

In this week's main event, I'm going to guide you through a 7 step action plan to help you scale your consultancy and make 2025 your best year yet.

And in this week's thought of the week, I'm going to talk to you about micro addictions and what you need to do to knock them on the head.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

If you feel like marketing is a mysterious dark art then you this episode is for you.

In this week's main event, I'm going to talk you through 4 KPIS i want you to track to help make your marketing easy, predictable and most importantly, measurable.

And in this week's thought of the week, I'm going to talk you through my own CPD framework to help you take action and prioritise business growth over client delivery.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

In this week's main event, we're going to talk about networking.

Most consultants I speak to think they should go to networking to grow their consultancy.

So, we're going to discuss the pros and cons and whether it's the best use of your time.

And in this week's though of the week, I'm going to ask you a question: "What's your definition of success" and how you can use your answers to guide your business plans for 2025.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to demystify two important marketing phrases for you: Lead magnets and lead pages.

I'm going to explain exactly what they are and how you can use them to grow your consultancy.

And in this week's though of the week, I'm going to remind you about an important communications strategy you should be using to ensure your voice is heard.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

In this week's main event, we're going to talk about a very juicy and contested subject for HR consultants and that's target markets.

There's loads of confusion around target markets and niching...

So in this podcast I'm going to explain the importance of having target markets.

The difference between target markets and niching.

And give you 3 ways to start using target markets today to help you get new clients.

And in this week's though of the week, I'm going to ask you how brave you and if you'd challenge a client even if it meant risking your relationship.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to be talking to you about the jobs to be done framework.

It's transformed the way I work as a business growth and marketing consultant and it will help you to become a better business owner too.

And in this week's though of the week, I'm going to talk to you about why I've finally left the bank Barclays and the big business lesson that it has taught me.

So let's jump straight in.

Hello, James here and welcome to this week's podcast.

In this week's main event, I'm going to be talk you through the 4 ps of marketing and how you need to use each one to get new clients and grow your consultancy.

And in this week's though of the week, I'm going to tell you some very exciting news and hopefully inspire you to dream big for 2025.

So let's jump straight in.