Episodes

  • Ep 15 : Meet Andy Stonehouse - The Dynamo of Strategic Storytelling
    Jul 5 2024

    Ever wondered how to create a marketing campaign that truly resonates?


    Welcome to the latest episode of "The Growth Cast"! In this episode, we sit down with Andy Stonehouse, Marketing Director at Hollister Incorporated. With over 20 years of experience, Andy dives into his journey through the healthcare marketing landscape, sharing invaluable insights on crafting compelling marketing strategies and impactful storytelling.


    Join us for an engaging discussion on:

    ✨ Crafting compelling marketing strategies

    ✨ Implementing a comprehensive storytelling framework

    ✨ Future trends in healthcare marketing


    Don't miss these top picks from Andy:

    ✨ Book recommendations: The The 10 Stories Great Leaders Tell and Legacy

    ✨ Follow Andy on LinkedIn : https://www.linkedin.com/in/andy-stonehouse


    Don't forget to like, comment, and subscribe for more inspiring stories and insights!


    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #HollisterIncorporated #StrategicStorytelling

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    55 mins
  • Ep 14 : Meet Stan Sorensen - The Champion of Data-Driven Campaigns
    Jun 28 2024

    What's the secret to thriving in a market flooded with competitors?


    Join us for an insightful conversation with Stan Sorensen, Senior Vice President and Chief Marketing Officer at Altabank. Stan shares his wealth of experience in marketing, branding, and business strategy across various industries.


    Join us for an engaging discussion on:

    ✨ The challenges and successes of rebranding a legacy bank

    ✨ Data-driven marketing strategies in the banking sector

    ✨ Valuable advice for aspiring marketing professionals


    Don't Miss These Picks from Stan:

    Book recommendation:

    The Book of Joy

    The Cult of We

    Super Pumped: The Battle for Uber


    Follow Stan on LinkedIn : https://www.linkedin.com/in/stansorensen


    Don't miss this episode packed with marketing wisdom and practical insights!


    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #MarketingStrategy #Rebranding #FinancialServices #DataDrivenMarketing #CommunityBanking #Altabank #BrandingTips

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    1 hr and 16 mins
  • Ep 13 : Meet Andrew Boyd - The Innovator in Purpose-Driven Strategies
    Jun 21 2024

    Ever wondered how to align profit with purpose for sustainable success?


    In this episode, we'll be joined by Andrew Boyd, EVP & GMat Personify Health, as he reveals actionable strategies to align purpose with profit and leverage mergers and acquisitions for business growth.


    Join us for an engaging discussion on:

    ✨ Strategic models for evaluating M&A opportunities

    ✨ Personify Health's Three Ps Model for sustainable success

    ✨ Lessons Learned on the Mat


    Don't Miss These Picks from Andrew:

    ✨Book recommendation : A Gentleman in Moscow - Novel by Amor Towles

    ✨Podcast recommendation : Forged In The Fires Podcast with Fireman Rob

    ✨Follow Andrew on LinkedIn : https://www.linkedin.com/in/andrewboyd


    Don't forget to like, comment, and subscribe for more inspiring stories and insights!


    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #PersonifyHealth #BusinessGrowth #MergersAndAcquisitions #PurposeDriven #StrategicExpansion

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    1 hr
  • Ep 12 : Meet Erin Mills - The Architect of Marketing Success
    Jun 15 2024

    Ever wondered how to transform your marketing efforts into tangible revenue?


    In this episode, we sit down with Erin Mills, Chief Marketing Officer at Quorum and a data-driven marketing expert who excels at bridging the gap between marketing strategies and revenue generation. Erin shares her invaluable insights on how to turn marketing efforts into direct sales, master scenario planning, streamline operations, and scale for sustainable growth. Plus, get a sneak peek into the future of marketing with AI!


    Join us for an engaging discussion on:

    ✨ Data-driven strategies to connect marketing efforts to sales and boost ROI.

    ✨ Scenario planning to set clear expectations with leadership.

    ✨ Efficient marketing operations for sustainable growth.


    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #Quorum #RevenueGrowth #DataDrivenMarketing #MarketingOperations #AIInMarketing #SustainableGrowth

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    59 mins
  • Ep 11 : Meet John Rarrick - The Advocate of Authentic Engagement
    Jun 7 2024

    Are you curious about how to maintain the human touch in an AI-driven marketing world?


    In this episode, we sit down with John Rarrick, the Head of Marketing at Movius Corp, to discuss the importance of defending the human element in marketing. John shares his deep expertise in creating impactful multi-touch opt-in email campaigns, mastering content strategy with vertical-specific content, and balancing technology with authentic human interaction.


    Join us for an engaging discussion on:

    ✨ How to create email campaigns that not only drive traffic but also foster genuine connections with your audience.

    ✨ Discover the secrets to mastering vertical-specific content and engaging video strategies that make you stand out.

    ✨ Get expert tips on maintaining a perfect balance between leveraging technology and keeping human interaction at the forefront of your marketing efforts.


    Don't miss this opportunity to learn from one of the best in the industry!


    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #MarketingStrategy #HumanTouch #AIMarketing #ContentCreation #EmailMarketing #TechAndHumanity #Movius

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    50 mins
  • Ep 10 : Meet David Rogers - Technology Veteran for Rapid Growth in School Safety Technology
    May 31 2024

    How can technology make schools safer for our children?


    Welcome to the latest episode of "The Growth Cast"! Today, we're joined by David Rogers, the CMO of Raptor Technologies. David is a seasoned marketing leader with a rich background in semiconductor technology and fintech, now channeling his expertise into enhancing school safety. At Raptor Technologies, David leads efforts to deploy innovative software solutions aimed at preventing school tragedies and ensuring a safe learning environment for students.


    Join us for an engaging discussion on:

    ✨ David’s inspiring career path and his shift towards mission-driven work.

    ✨ Advanced safeguarding and prevention tools used by Raptor Technologies.

    ✨ Balancing mission and profitability in the context of school safety.


    Don't forget to like, comment, and subscribe for more inspiring stories and insights!


    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #RaptorTechnologies #SchoolSafety #EdTech #MissionDriven #TechForGood

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    59 mins
  • Ep9 : Meet Mariana Cogan - The Guru in Customer-Centric Strategies
    May 31 2024

    How can data-driven strategies transform your marketing approach?


    In this episode of The Growth Cast, we sit down with Mariana Cogan, the Chief Marketing Officer of Hexagon Manufacturing Intelligence. With over a decade of experience in smart manufacturing, Mariana shares her insights on driving growth through innovative marketing strategies.


    Join us for an engaging discussion on:

    ✨ Innovative approaches to data-driven marketing.

    ✨ Key strategies for customer understanding and engagement.

    ✨ The significance of continuous learning and upskilling in a fast-evolving industry.


    Don't Miss These Picks from Mariana:

    • Book recommendation: Crossing the Chasm by Geoffrey Moore

    • Podcast recommendation: Freakonomics with Stephen Dubner

    • Follow Mariana on LinkedIn : https://www.linkedin.com/in/marianacogan/

    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #HexagonManufacturingIntelligence #MarketingLeadership #SmartManufacturing #DigitalTransformation #DataDrivenMarketing #CareerGrowth #Mentorship

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    44 mins
  • Ep8 : Meet Todd Unger - The Growth Mastermind of Data-Driven Marketing Strategies
    May 17 2024

    Are you struggling to capture customers in today's rapidly evolving digital landscape?

    Todd Unger, Chief Experience Officer at the American Medical Association, is a visionary leader with a career spanning the intersection of commerce, content, technology, and marketing. His expertise in orchestrating digital transformations and reshaping industries has earned him a reputation as a true innovator.

    In this captivating conversation, we delve into the key topics of:

    ✨ The 10-second customer journey and the power of effective targeting and storytelling

    ✨ The role of AI in driving personalized and high-converting marketing campaigns

    ✨ The importance of a unified growth engine and removing friction from the customer experience

    #TheGrowthCastPodcast #GrowthHacking #MarketingMastery #AmericanMedicalAssociation #CustomerExperience #DigitalMarketing #10SecondCustomerJourney #AIMarketing #GrowthEngine #PartnerMarketing

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    43 mins