In this insightful episode, sales leaders Eric Watkins, Jeff Winters, and Amy Milner engage in a dynamic discussion, sharing their hard-won expertise and tackling some of the most pressing challenges facing sales teams today. The conversation kicks off with an examination of effective strategies for compensating sales development representatives (SDRs). The hosts explore the delicate balance of metrics, from appointment setting to closed deals, and provide a framework for aligning SDR incentives with overall business goals. The discussion then shifts to a "Start, Bench, Cut" analysis of various marketing channels, as the panelists critically evaluate the evolving landscape of prospecting tactics. From the resurgence of cold calling to the shifting tides of digital advertising, this interactive segment offers a unique perspective on optimizing the marketing mix. Rounding out the episode, the hosts unveil their "Mount Rushmore" of the most cringe-worthy sales phrases, providing valuable insights on how to avoid common pitfalls and elevate the customer experience. Throughout the conversation, the hosts draw on their extensive industry experience to deliver actionable strategies that sales professionals can immediately implement. Listeners will come away with a renewed sense of confidence, armed with the tools and insights needed to navigate the ever-changing sales landscape and drive sustainable growth for their organizations

In this insightful episode of The Grow Show, hosts Eric Watkins and Jeff Winters dive deep into the biggest mistakes salespeople make - and how to avoid them. Drawing from their extensive experience on the front lines, they unpack a range of common pitfalls, from compound questions that confuse prospects to the perils of internal jargon that alienates customers. Listeners will learn practical strategies for optimizing their sales approach, such as the importance of treating enablement and marketing teams with respect, the power of educating buyers on typical purchasing processes, and the need to engage silent influencers in multi-party deals. The hosts also tackle the challenge of handling objections, providing a masterclass on navigating tricky situations without sounding desperate.

The Grow Show is Back and it's a new year! This episode of The Grow Show focuses on setting your sales team up for success in the critical first quarter of the year. The hosts discuss the importance of establishing a clear business development formula, including sales goals, activity targets, and conversion rates by channel. They emphasize the need to have sales quotas high enough to account for potential turnover or underperformance, as well as the value of removing any negative or non-believing team members. The conversation also covers optimizing the sales team's training cadence, breaking down goals into monthly, weekly, and daily targets to maintain momentum, and the benefits of reviewing and adjusting compensation plans in advance. Overall, the episode provides a strategic roadmap for kicking off the new year strong and positioning the business for an explosive start to 2025.