• Ep. 148 - You’re Not Alone - Business Challenges Women Face
    Sep 13 2024

    This week, I'm covering it all, from work-life balance to imposter syndrome, with my signature blend of strategy and soul. This episode is packed with insights and encouragement to help you feel less alone and more empowered on your entrepreneurial journey. Episode Highlights: - Finding work-life balance amidst societal expectations - Addressing confidence and imposter syndrome - Navigating the lack of mentorship and networking opportunities - Understanding the Queen Bee syndrome in male-dominated environments - Overcoming funding and leadership gaps - Balancing authenticity with professionalism Don't miss my heartfelt advice on embracing your true self in business and exciting updates about the Lunar Business Lab on Substack. Plus, discover how to redefine professionalism on your own terms and create a business that's as magical as you are. Visit https://MeganWinkler.com for more resources, and connect with me on Instagram at https://www.instagram.com/thegoodbusinesswitch/. Stay magical!

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    18 mins
  • Episode 147: Unleash Your Inner Rebel & Break Free of People-Pleasing
    Aug 30 2024

    Welcome back to The Good Business Witch podcast! Host Megan Winkler takes a deep dive into the emotional and spiritual side of business, focusing on the pervasive issue of people pleasing. Inspired by a personal experience, Megan unpacks the causes, consequences, and coping strategies for people pleasing, offering valuable insights for neurodivergent, creative entrepreneurs.

    Episode Highlights:

    - Understanding people pleasing: What it is and where it comes from

    - The biological and psychological roots of people pleasing

    - How people pleasing manifests in business and personal life

    - The consequences of people pleasing: burnout, resentment, and loss of self

    - Strategies for overcoming people pleasing: self-awareness, self-esteem building, and effective communication

    - Practical tips for setting boundaries and practicing self-care

    Don't miss Megan’s heartfelt advice on how to prioritize yourself and say no without guilt. Plus, learn about the launch of the Lunar Business Lab on Substack, where you can access exclusive resources, a private podcast, and a supportive community to help you integrate more intuition, creativity, and productivity into your business.


    Visit MeganWinkler.com for more resources, and connect with Megan on Instagram at https://www.instagram.com/thegoodbusinesswitch/. Stay magical!


    Join the Lunar Business Lab: https://meganwinkler.substack.com/

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    23 mins
  • Episode 146: SEO Basics - Get Your Site to Work for YOU!
    Aug 23 2024

    If you've ever felt overwhelmed by the technical jargon surrounding SEO, this episode is your friendly guide to understanding and implementing it in your business strategy. Megan breaks down the essentials of SEO, making it accessible and actionable for creative, neurodivergent entrepreneurs who want to boost their organic marketing and discoverability.


    Episode Highlights:

    - Understanding the basics of SEO: Crawling, Indexing, and Ranking

    - The importance of keywords and how to use them effectively

    - On-page, off-page, and technical SEO explained

    - Practical tools and resources for keyword research, including Google Keyword Planner and SEMrush

    - Tips for creating and recycling content to maximize your SEO efforts

    - Real-world examples and personal insights from Megan's own SEO journey

    Don't miss Megan’s practical advice on how to integrate SEO into your business without burning out. Plus, learn about the launch of the Lunar Business Lab on Substack, where you can access monthly astrology guides, a separate podcast, and more magical resources to elevate your business.


    Visit MeganWinkler.com for more resources, and connect with Megan on Instagram at https://www.instagram.com/thegoodbusinesswitch/. Stay magical!


    Want to dive into Pinterest? Click here (affiliate link!): https://nadaliebardo.vip/a/aff_t5tbg9xj/external?affcode=381071_gfby61uh


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    20 mins
  • Episode 145: What Sets You Apart?
    Aug 16 2024

    Welcome back to The Good Business Witch podcast! Host Megan Winkler, MBA, dives deep into the magic of discovering your Unique Value Proposition (UVP). As Mercury retrograde winds down, Megan shares her insights on how to stand out in your industry by embracing what makes you unique. Whether you're a marketer focused on relationships over numbers, or a meditation teacher with a twist, this episode is packed with tips to help you identify and articulate your UVP.

    Episode Highlights:

    - Understanding the essence of your UVP and why it matters

    - Differentiating yourself in a crowded market

    - Practical steps to identify your strengths and analyze competitors

    - Real-world examples of unique value propositions

    - The importance of solving a problem and focusing on benefits

    - Tips for clear and concise communication without industry jargon

    Don't miss Megan’s valuable advice on how to keep your messaging strong and engaging. Plus, learn about the launch of the Lunar Business Lab on Substack, offering a community, podcast, and monthly guidebook filled with journaling pages, tarot spreads, and business astrology forecasts.

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    21 mins
  • Episode 144: Boundaries & Balance: Protecting Your Energy as a Neurodivergent Business Owner
    Aug 2 2024

    In this episode of The Good Business Witch, host Megan Winkler delves into the importance of boundaries and energy management, especially for neurodivergent business owners and highly sensitive individuals. Discover how to protect your energy, manage burnout, and create a balanced life that aligns with your unique needs. Megan shares personal insights and practical tips on setting boundaries, delegation, and self-care, all while navigating the challenges of mercury retrograde. Tune in to learn how to co-create a magical business and life that honors your true self.


    Find out more about my work at https://meganwinkler.com

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    24 mins
  • Episode 143: Building a Purpose-Driven & Soul-Aligned Brand
    Jul 26 2024

    Today, we are diving into the art of building a brand that aligns with your soul's purpose. If you're ready to create authenticity, connection, and impact with your business, this episode is for you.

    Episode Highlights:

    - Understanding the essence of a brand and how it reflects your business's vibe

    - Rediscovering your personal and business values

    - Practical steps to align your brand with your soul's purpose

    - Examples of soul-aligned brands versus commercially driven brands

    - Overcoming challenges like fear of not fitting in and balancing purpose with profitability

    - Tips on creating a clear mission statement, brand voice, and visual identity

    Don't miss out on Megan’s insights and practical advice on how to create a purpose-driven business that resonates with your audience. Plus, learn about the Lunar Sales Magick System and get access to valuable resources to help you build your magical business!

    Visit MeganWinkler.com for more resources, including a free values worksheet on the everything page. MeganWinkler.com/everything Connect with Megan on Instagram @thegoodbusinesswitch and find more tips and affirmations on her blog. Stay magical!


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    22 mins
  • Episode 142: Ethical Marketing for the Empathetic Entrepreneur
    Jul 19 2024

    Neurodivergent, creative, and utterly unique. Do you crave a way to run your business that celebrates your unique wiring and lets you break free from the mold? This is your call.


    Welcome back to The Good Business Witch podcast! In this episode, Megan Winkler, MBA, dives deep into the world of ethical marketing for the empathetic entrepreneur. If you're looking to balance your mission with your marketing in a way that feels authentic and true to your values, this episode is for you.


    Episode Highlights:

    - The importance of empathy in business and leadership

    - Understanding authentic versus faux scarcity in marketing

    - Building trust and transparency with your audience

    - Leveraging the power of community and ethical partnerships

    - Practical tips for ethical marketing strategies


    Don't miss out on Megan’s insights and practical advice on how to create genuine connections with your audience while staying true to your ethical values. Plus, stay tuned for a special teaser about the upcoming Lunar Business Lab and an exclusive coupon for podcast listeners!


    Visit MeganWinkler.com to learn more about working with Megan or to find additional resources to help you build your magical business!

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    24 mins
  • Episode 141: Trusting Your Intuition as a Neurospicy Business Owner
    Jul 12 2024

    How do you recognize your intuition, especially if you're neurodivergent or you experience anxiety? Let's explore it!


    This week's talking points:

    • Learning how to tap into your intuition
    • Recognizing the signs
    • Meditation that actually works for neurospicy folks
    • Overcoming self-doubt and imposter syndrome with a power statement or affirmation


    Visit MeganWinkler.com to learn how to work with me or to find more resources to help you build your business!

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    25 mins