We are excited to present the AIPPI Special Edition of The Global IP Matrix, packed with expert insights and cutting-edge analysis tailored for the global IP community. This issue is your comprehensive guide to the latest trends and developments shaping the future of intellectual property.

In this edition, our headline feature by Marek Bury, Managing Partner and European Patent Attorney at Bury & Bury, takes center stage. His article, "Risk and Cost Optimisation in Post-Grant Patent Renewals in Europe," provides a deep dive into the challenges and strategies for managing unitary patents and national validations. Marek’s piece is a must-read for those navigating the complex world of European patent law, offering essential tools for optimising renewals and protecting valuable IP assets.

We also bring you an insightful exploration of Chile’s innovative policies on AI and IP, penned by Agustina Davis Komlos and Javiera Badilla of Badilla Davis Ltda. As AI reshapes industries, Chile's forward-thinking approach is pioneering, and their article gives you a front-row seat to this transformative journey.

Further, we journey to Mexico, where Vianey Romo De Vivar Gutierrez and Fernando Becerril of Romo & Becerril IP Atelier S.C. unpack the evolution of IP from traditional roots to a vision-driven global player. Their article is a fresh and thought-provoking contribution to this special edition.

Shifting to the digital age, Michele S. Katz, Founding Partner at Advitam IP LLC, discusses the complexities of copyright law in the era of social media influencers. Her article equips brands and creators alike with vital knowledge on navigating content creation, sharing, and infringement issues.

This edition is brimming with content designed to keep you at the forefront of the ever-evolving IP landscape. Whether you're attending the AIPPI Congress or following from afar, we encourage you to delve into the expert opinions and strategic advice that can drive your IP strategy forward.

Enjoy the journey into the world of IP with us, and stay ahead of the curve!

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