On today's episode of the podcast, I'm sharing a recent Q&A session, Where I spoke to influencers and answered all their questions! This is the perfect episode for anyone looking to leap into content creation in 2025. Enjoy!

In today's episode of the podcast, I'm sharing a conversation between myself & the CEO of Carta, Henry Ward. We discuss leadership, the struggles of middle management, and how to be more efficient with your time in the workplace. Business owners and leaders, especially those in middle management, will get so much value out of this episode! Enjoy. THINGS WE TALK ABOUT: How Carta started

Henry's journey as an entrepreneur

Being consumer-centric

Tips for working with an active board

How to deliver feedback to your team as a leader

Entrepreneurship and the school system

How to help middle managers grow

Business lessons from 2 CEOs

In this episode, I’m diving into a conversation packed with practical, high-impact social media strategies designed to drive real business growth. I break down why social media is no longer just a nice-to-have but a crucial tool for any business looking to scale in today’s landscape. From leveraging platforms like TikTok and YouTube Shorts to honing in on local audiences through Facebook ads, this talk covers everything business owners need to get results.

We get into why creating consistent, platform-tailored content is essential, and I share some straightforward approaches that have transformed businesses I’ve worked with – including my own family’s wine business. You’ll hear insights on how to validate content ideas before spending on ads, why Google might not be the powerhouse it once was, and how brands can leverage the ‘Thank You Economy’ to build lasting customer loyalty. Whether you're a seasoned business owner or just starting out, this episode offers actionable insights to make social media work harder for your business.