Whether enrollment is the hot topic on campus, or it’s about increasing revenues through non credit learners, brand matters. 

For decades, higher ed has been able to live off students knocking on (and often breaking down) the door. 

But the new constituents - especially the lifelong learner has numerous options to choose from, and marketing becomes a mission-critical area of excellence at each institution. 

In this episode two of the Beyond partners discuss the current state, and why it is so important to have a conversation about the transformation of brand at most schools. 

Historically the IT department in Iran has sat in the back taking orders from every other department on what needs to be ordered, what needs to be fixed, and what strategy to implement. That is a broken approach that will not lead to a sustainable future. In this episode the beyond partners discuss why that’s the case. 

Why this transformation is so important and urgent:

1. The great resignation is taking its toll on all industries, but higher ed’s talent pool is not as deep as most. We’re not in the tech or sports entertainment lanes - where there is an abundance of talent pouring in. Every person we lose to another industry is an exponential loss. 
2. No matter how good a school’s technology strategy, enrollment strategy, brand, or location is, if we can’t keep good people happy - especially those with deep institutional knowledge - continuity and sustainability are at risk.
3. People spend a majority of their waking hours at work. If they can’t find fulfillment, appropriate reward, and opportunity in that work, they deserve better. So it’s just a matter of whether your school will get (or keep) the best people in this next 3-8 year battle for talent, or if you’ll be left with the ones who just care enough to show up and punch a clock.