• The Footballco Business Podcast

  • By: Footballco
  • Podcast

The Footballco Business Podcast

By: Footballco
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  • Summary

  • From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
    Footballco
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Economics Football (American) Football (Soccer)
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Episodes
  • Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport

    Google's Kate Johnson on Google's women's football strategy, lessons from the Olympics and inspiring women in sport
    Sep 18 2024
    As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.
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    33 mins
  • FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez

    FC Juarez - Managing and marketing a club in one of the most dangerous cities in the world with club president Luis Rodriguez
    Aug 29 2024
    Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez. Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.
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    32 mins
  • Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more

    Acid FC's Ed Cowburn - Trends in kit design | the role of creatives in clubs | working for St Pauli, Leeds United, Red Star FC and more
    Aug 19 2024
    Acid FC have been responsible for some of the most creative kit and apparel designs in football over recent years, having worked with clubs including Leeds United, St Pauli, Oakland Roots and Red Star FC. On this show, we're talking to Acid FC's founder, Ed Cowburn, about trends in kit design, the role of creatives in football, why smaller clubs are setting the creative benchmark, and what it's like designing the kit for your hometown club. For more on Acid FC, head to https://www.acidfc.com/ or follow them on Instagram @weareacidfc
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    40 mins

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