In this episode of The Finance Marketing Podcast, Hillary is joined by Catherine Tindall, CPA, a Tax Advisor at Dominion Enterprise Services. Catherine works closely with financial advisors, helping them reduce their income taxes, stay compliant with tax regulations, and grow their firms sustainably, even as the tax burden continues to increase.

Catherine and Hillary dive deep into the complexities of marketing spend for financial professionals, offering invaluable insights on how to strategically allocate your marketing budget, measure ROI where you can, and leverage referral business for cost-effective growth. If you're looking to refine your marketing strategies and ensure every dollar spent is working for you, this conversation is packed with practical advice.

Connect with Catherine:

• LinkedIn: Catherine Tindall, CPA
• Podcast: Financial Advisors Want to Know
• Website: Dominion Enterprise Services

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In this episode of The Finance Marketing Podcast, Hillary sits down with Virginia Elder, Founder of Podcast Abundance, the leading provider of podcast production support for financial service professionals. Virginia shares her journey from launching her own podcast to building a business that helps financial professionals leverage podcasting to gain authority, attract clients, and educate their audience without the hassle of managing the technical side.

Virginia offers invaluable tips on how financial advisors can create effective podcasts, including the importance of clear calls to action and crafting an "ideal listener" statement that helps you connect with the right audience from the start. She also emphasizes keeping podcast production simple and sustainable, ensuring that it's an easy extension of your marketing efforts rather than an overwhelming task.

Tune in to learn how podcasting can become an "automatic" marketing tool for your business while you focus on what you do best — serving your clients!

Connect with Virginia:

• Instagram: @podcastabundance
• LinkedIn: Virginia Elder
• Website: Podcast Abundance
• Podcast: Reaching Abundance

To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app.

We always appreciate reviews on Apple Podcasts!

In this episode of The Finance Marketing Podcast, Hillary sits down with Wesley Gaiman, Founder and Owner of Wes Web, to explore some of the impacts of AI on SEO. Wesley shares his passion for internet marketing strategy and search engine optimization, providing practical insights into how financial professionals can enhance their SEO strategies and navigate the technical aspects of optimizing their websites for better search rankings.

Wesley also dives into his personal experiments with AI-generated content, explaining how Google responds to AI-driven content and offering tips on how to use AI effectively without compromising your site’s search performance. Tune in to learn about the evolving role of SEO in digital marketing and how AI might shape the future of financial professionals’ online visibility.

Connect with Wesley:

Website: Wes-Web.com
Facebook: Wes Web
LinkedIn: Wesley Gehman
Business LinkedIn: Wes Web
YouTube: Wes Web YouTube Channel

To make sure you never miss an episode, sign up for The Finance Marketing Podcast Newsletter and subscribe to the show on your favorite listening app.

We always appreciate reviews on Apple Podcasts!