In this episode, we discuss the recent (but short-lived) TikTok ban in the U.S. and its far-reaching consequences. We break down the political manoeuvres at play, Donald Trump's influence, and the staggering financial impact on businesses and creators who rely on the platform. Is this a power move or a genuine concern for national security? Tune in as we analyse the stakes, the players, and what the future might hold for TikTok and social media as a whole.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/DjFo4k_k_no

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

On this episode of The Fake Marketer, we dive into Skool —a game-changing platform taking the best of Facebook groups and turning them into powerful, monetised communities. Nick has recently joined Skool and he breaks down what the platform is all about and how creators are building thriving memberships, some earning £100,000 month! Tune in for insights, success stories, and tips on standing out in the digital space.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/G1bNC1hvy7E

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

In this episode, we dive into the latest announcement from Mark Zuckerberg around the future changes with the Meta platform. From spam moderation and its effects on ad payouts to the shifting dynamics of platform policies, we explore how marketers are navigating these challenges. We discuss how strict content rules impact industries like aesthetics and how platforms like TikTok are becoming havens for unrestricted creativity. Plus, tips on adapting your marketing strategy to thrive in this evolving digital landscape. We also talk about scrubs, cottage cheese flatbreads and some ads we liked this week.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/Cx5MqsHN_nM

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Join us for an in-depth conversation with Emily Dolton, a Facebook ads specialist turned data-driven marketing strategist. In this episode, we unpack the rapid evolution of social media in 2025, the rise of platforms like TikTok Shop, and what businesses must do to stay ahead. From mastering creative strategies to leveraging customer data and AI, Emily shares insights on adapting to a dynamic digital landscape.

Whether you're a marketer, business owner, or just curious about the future of social media marketing, this episode is packed with actionable strategies and thought-provoking ideas.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/Rjbt9uNEftI

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

We've got some big ambitions for 2025 - in particular, growing Rupert to 1,000 users. To do this, James and Michael discuss some ideas on how they can document the journey, create more content and remain consistent throughout the year. They also discuss some ads they liked this week, bad sales and IKEA meatballs (yum).

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/9HC-ucFjN0M

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

As it's Boxing Day, we aren't in the office for a podcast this week. But, in the name of consistency, James filmed this quick message for our listeners.

A big thank you to everyone who's listened this year and we hope to do even bigger and better things in 2025! But, don't worry - you can still listen to new episodes of The Fake Marketer every week, right here.

Michael and James are here to review our podcast stats from this year, how we performed compared to last year and how we've been able to create revenue from our podcast despite only having a small audience.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/QeP9wZ29PxM

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer

Christmas comes but once a year, and so does our Fake Marketer Christmas ads review! Nick is absent from this one, so Michael and James talk a look at some of this year's biggest Christmas ads including John Lewis, Asda and Tesco. We also give our thoughts on these ads generally and how we think companies can improve them in the future.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/ceJ0NOyjIMU

Need help with your social media comments? Rupert's got you covered? Our social media assistant platform is now live! See what Rupert can do for YOU by claiming your 7 day free trial at https://rupert.digital

Thanks for listening and don't forget to follow us on TikTok to get highlights and clips from every episode: https://www.tiktok.com/@the_fake_marketer