In this FIR Interview, Shel Holtz and Neville Hobson speak with Monique Zytnik, a business communicator and author of Internal Communications in the Age of Artificial Intelligence. Monique delves into the transformative impact of AI on internal comms, highlighting the need for experiential, audience-centered engagement over a flood of generic content. This approach, she explains,... Continue Reading →

The post Trends, AI and Authenticity in Internal Comms with Monique Zytnik appeared first on FIR Podcast Network.

In this episode, Chip and Gini share specific examples of agency owners breaking or ignoring rules that they don’t like — or that clients may pressure them to bypass.
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The post ALP 250: Are you playing with fire as an agency owner? appeared first on FIR Podcast Network.

Blogs have been with us for 30 years, which qualifies as "something old." In this long-form episode of FIR for October, we'll examine the state of the oldest social media category. We'll also examine the state of generative Artificial Intelligence, which has been around, for all practical purposes, since November 2022, which makes it "something new."

In this episode, we'll also explore Reddit's potential as a channel for government agencies and businesses to engage with stakeholders during a crisis and which agencies and brands are already there. Intuit's chief communication officer didn't like the direction a podcast interview with his CEO took, so he demanded the podcast trim the parts he didn't like. Was he justified? The news media has gained a reputation for clickbait, but it recently took a dark turn. And, executives justify their return-to-office push by citing the need for greater collaboration and connection among employees. But does having everyone in the office produce those results? We'll look at the research.

In his Tech Report, Dan York (joined by a special guest) shares details of a VC investment round for Bluesky, and how competitors like Mastodon reacted.
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The post FIR #433: Something Old, Something New appeared first on FIR Podcast Network.

In this episode, Chip and Gini discuss strategic planning for growing an agency in 2025.
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The post ALP 249: Planning for agency growth appeared first on FIR Podcast Network.

CEOs and other senior executives are increasingly expected to nurture a presence on social media—especially LinkedIn, which has seen a 35-percent increase in C-suite professionals in the U.S. over the last five years. These executives are also expected to be authentic in their online engagements, even sharing some details of their personal lives. Professionals also expect their leaders to speak out on pressing societal issues. It's rare to find an executive who is comfortable displaying vulnerability. That's where communicators need to step in, helping leaders find the most comfortable way to engage authentically online.
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The post FIR #432: The CEO Authenticity Balancing Act appeared first on FIR Podcast Network.

Change management is among the most critical of communication skills. As organizations face unprecedented challenges and opportunities, the ability to navigate and implement change effectively can mean the difference between an organization thriving or struggling to survive. The pace of change has been accelerating dramatically, driven by technological advancements, shifting market dynamics, and global events. This has highlighted the crucial role that effective communication plays in successful change management. Skilled communicators are essential in articulating the vision for change, addressing concerns, fostering engagement, and maintaining momentum throughout the transformation process.
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The post Circle of Fellows #109: Managing Change appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert Dagmar Fleming.
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The post #779: Dagmar Fleming/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.

This episode features #ThoughtLeader and #Expert David Meltzer.
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The post #757: David Meltzer On Mitchell Levy Presents Leaders Living Their Values appeared first on FIR Podcast Network.