In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week, we talk about:

• Perplexity wants AI to do your shopping for you. What does this mean for retailers?

• Wicked’s Massive Marketing Campaign
• Ads in AI Overviews

Timestamps

00:00 - Welcome to The Dojo by Exposure Ninja

00:31 - Perplexity wants AI to do your shopping for you. What does this mean for retailers?

21:57 - Wicked’s Massive Marketing Campaign

40:14 - Ads in AI Overviews

Get the show notes:

⁠https://exposureninja.com/podcast/dojo-41/⁠⁠

Request a free review of your website and marketing:

⁠https://exposureninja.com/review/⁠

What to listen to next:

Why GEO is the New SEO (and How It Works)

⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025

⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…

⁠https://exposureninja.com/podcast/dojo-39/

ChatGPT's 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of new generative engines, meaning generative engine optimisation (GEO) is now an important tool in any marketer's toolkit. So, your next question is probably, "How do I get this thing to recommend my business, products or services?" Here at Exposure Ninja, we've been doing some pioneering work in this space for over a year now. So today we're going to be sharing ChatGPT's search ranking factors with you. Timestamps

00:00 - How ChatGPT with Search Works

04:16 - How to Rank in Search GPT

Resources

• GEO: Generative Engine Optimization - https://arxiv.org/pdf/2311.09735
• Google's Search Quality Rater Guidelines - https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
• OpenAI’s growing list of partnerships - https://searchengineland.com/openais-growing-list-of-partnerships-442974

Watch the video instead: ⁠https://exposure.ninja/gpt-search-ranking

Get the show notes: ⁠⁠https://exposureninja.com/podcast/339/⁠⁠

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

• Google’s AI Overviews to Reach 1 Billion Users by Year-End ⁠⁠https://exposureninja.com/podcast/dojo-38/⁠⁠
• Why GEO is the New SEO (and How It Works) ⁠⁠https://exposureninja.com/podcast/336/⁠⁠

• The Best B2B Marketing Strategies for 2025 ⁠⁠⁠https://exposureninja.com/podcast/334/

Join me in London at this year's B2B Marketing Expo.

I'll be there across both days and I'll be delivering a talk too, called "AI and the Future of SEO: How to Rank in Google’s New AI Search Results".

If you're putting your 2025 marketing or SEO plans together and haven't yet figured out how to navigate the new world of AI Search, then this isn't an event you can afford to miss.

Grab a ticket at: b2bmarketingexpo.co.uk

If it's a bit far for you to travel and you want to catch a small preview of what I'll be talking about, then watch my video via this link: exposure.ninja/the-new-seo

Hope to see you there!