Why should a couple choose to work with you over your competitors?

I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.

If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.

Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we went in another direction.”

The root of these issues? Most of them come down to not standing out.

Today, we’re going to explore why standing out is crucial to answering the question “Why should a couple book you over any other vendor?"—and how you can make sure your ideal clients see you as the only choice for them.

Get your free ticket to the Stand Out & Get Booked Challenge at www.evolveyourweddingbusiness.com/challenge!

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone.

In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit.

But instead of staying stuck in that cycle, Katherine took a bold step. She built her own lead-generating machine that brings in high-quality, perfect-fit clients and completely cut ties with The Knot and WeddingWire saving her $4200 per year and hours each week chasing leads that ghosted her.

In this episode, you’ll hear exactly how she did it—and how you can apply the same strategies to take control of your lead generation, build better relationships with venues, and attract the clients you actually want to work with.

If you’re ready to stop wasting time and start booking more of your ideal clients, this episode is for you.

🎟️ Get your ticket to Katherine's Masterclass and learn her strategy: https://evolveyourweddingbusiness.com/blueprint

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/291

Want To Stop Relying On The Knot & WeddingWire For Leads? Discover How One Wedding Pro Built Her Own Lead-Generating Machine—and How You Can Too!

Join us on Oct 29th to learn the exact strategy that officiant Katherine Hunter used to pull the plug on expensive platforms and take control of her bookings.

Get your ticket at http://evolveyourweddingbusiness.com/blueprint

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need?

You’re definitely not alone. It’s one of the most common questions wedding pros ask me!

Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your business?

In this post, I’m going to break down whether these platforms are really worth it, how to figure out if they’re a good fit for your business, and what you can do to take control of your marketing so you’re not dependent on The Knot or WeddingWire to keep those inquiries rolling in.

The show notes for this episode can be found at https://evolveyourweddingbusiness.com/290

Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective

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Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars.

Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars