In this episode of the Entrepreneurs Logbook Podcast, Zachary Bernard speaks with Joel Quintela, founder and CEO of Quintela Group, a company revolutionizing HR technology solutions for Fortune 500 companies. Joel shares insights from his 25 years of experience in HR assessment technology and his unique background in computer system engineering and business psychology.

He discusses his journey from aspiring to own IBM to founding his own company in 2009, his philosophy on skill-based hiring, and the complexities of HR tech. Joel also dives into the role of AI in HR, emphasizing the importance of responsible and ethical use of technology to enhance efficiency without compromising fairness and compliance. The conversation covers practical advice for HR professionals on building a strong foundation for hiring processes and navigating the evolving landscape of HR technology.

00:52 Joel Quintela's Background and Journey

02:31 Combining Technology and Psychology in HR

04:31 The Evolution of HR Technology

08:20 Implementing Skill-Based Hiring

11:15 Challenges in HR Tech Integration

17:02 Differences Between Enterprise and Medium-Sized Companies

20:47 The Impact of AI on HR Tech

23:04 The Shift in Ghosting Dynamics

23:29 Structured Interviews: Maximizing Hiring Efficiency

24:33 AI in Transcribing and Summarizing Interviews

25:41 Challenges and Risks of AI in Hiring

27:13 Legal and Compliance Issues with AI

31:53 Advice for Implementing AI in Hiring Processes

37:15 Building a Strong Foundation for Hiring

Connect with Joel:

Website: https://quintela.io/

LinkedIn: https://www.linkedin.com/in/joelquintela

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneurs Logbook Podcast, host Zachary Bernard dives into the marketing strategies and career insights of Michal Habdank-Kolaczkowski, founder of RallyCall Get-to-Marketing, a brand development consultancy.

Michal shares his experiences in crafting compelling narratives and strategic brand positioning that have helped companies raise over $650 million in venture capital and achieve exits exceeding $4 billion to industry giants like Google, Dell, Intel, and eBay.

He also recounts his time growing Waze to 100 million users and shares the exciting transformations he's led, such as with BeeHero. Whether it's discussing his humble beginnings in PR or offering strategic advice for startups looking to rebrand before an acquisition, this episode is packed with invaluable lessons for entrepreneurs and marketers alike.

00:07 Meet Michal: The Branding Maestro

02:08 Early Career and PR Adventures

05:08 The Waze Journey: From Skepticism to Success

13:02 Branding Strategies for Acquisitions

21:44 The Bee Hero Success Story

32:49 The Future of Branding in the Age of AI

37:10 Common Pitfalls in Startup Pitches

Connect with Michal :

Website: https://rallycall.co/

LinkedIn: https://www.linkedin.com/in/itsmichal/

Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com

In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard is joined by Stephanie Pliha, founder of Tribe Agency, a consulting firm specializing in innovative companies, medtech startups, and midsize companies.

With over 25 years of experience in the medtech space, Stephanie shares her journey from a corporate career to founding Tribe Agency. They discuss the importance of strategic brand positioning, go-to-market strategies, and the concept of making a brand a verb.

The conversation covers branding essentials, common mistakes companies make, and the significance of a well-crafted go-to-market strategy. Stephanie also introduces Tribe's marketing-on-demand services and an upcoming masterclass designed to help businesses elevate their marketing efforts.

00:08 Meet Stephanie Pliha: Founder of Tribe Agency

01:49 Stephanie's Journey in Medtech

03:21 The Concept of Making Your Brand a Verb

07:24 Common Branding Mistakes and Solutions

11:20 Go-to-Market Strategies for Medtech Innovators

19:52 Marketing on Demand: A Flexible Approach

25:52 The Importance of Consistent Brand Messaging

29:05 Advice for Founders on Brand Positioning

30:45 Stephanie's Brand Masterclass

33:19 How to Connect with Stephanie

Connect with Stephanie:

LinkedIn: https://www.linkedin.com/in/stephpliha/

Tribe's Website: https://tribeagency.org/

Tribe's Instagram: https://www.instagram.com/tribeagency1/

Stephanie's 8-week Masterclass: https://tribeagency.myflodesk.com/brandmasterclass

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

Do you want to be featured in the press, on podcasts, and on TV? Visit wefeatureyou.com