What if one tiny tweak could transform your email game and boost your business?

Liz Wilcox, a self-proclaimed email marketing nerd and the mastermind behind a $600k membership program, discovered the power of one-word subject lines - and the results were extraordinary.

In this article, we’ll dive into her bold strategy, her mindset shifts, and her unconventional approach to business success.

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If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

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Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

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Writing emails can feel overwhelming, but it doesn’t have to be. The trick? Don’t do all the heavy lifting at once. Instead, separate the “thinking” stage from the “writing” stage. Sit down and brainstorm a bunch of email ideas ahead of time. Think about your product, the problems it solves, your own credibility, and even funny or personal stories from your life. When it’s time to write, you’ll already have a stack of ideas ready to go. Easy!

Picture this: you’re staring at a blank page. Frustrating, right? But if you’ve already got a list of ideas waiting for you, it’s like walking into a room where the party’s already started. No more blank page doom.

Ever feel like you’ve got nothing to write about? That’s where story prompts come in. These are little reminders to jog your memory about moments in your life that can be turned into engaging emails. One time, I even wrote an email about not leaving the house all day. Yep, that simple.

I created 365 prompts for myself—one for each day of the year. They’re like little sparks for your brain, bringing back stories you hadn’t thought of in years. You don’t need to overthink it. Your everyday life is way more interesting than you realise, and sharing those relatable stories helps build a stronger connection with your readers.

Your email can’t work its magic if no one opens it. That’s why open rates matter. Sure, subject lines play a role, but there’s more to it. Your "from name" needs to be familiar, and the frequency of your emails needs to keep you top of mind. Sending emails regularly means your audience won’t forget who you are.

Think about it—if you’re only emailing once in a blue moon, you’re just a stranger popping into their inbox. But when you email often and share personal, well-thought-out content, your readers can’t wait to hear from you. That’s the sweet spot.

Here’s the big one nobody talks about: your email’s opening line. It’s the gateway to everything else. If your opening line flops, your email is toast. You’ve got seconds to grab their attention—so make it count.

A killer opening line isn’t just about grabbing attention; it sets the tone for the rest of your email. Plus, having a stash of pre-written opening lines saves you from the blank page nightmare. It’s like having a cheat sheet for creativity. Once you nail that first line, the rest of the email practically writes itself.

How many times have you read an email and thought, “Where’s the link?” Don’t make your readers play hide-and-seek. Dress up your links so they stand out. Use bold text, underline them, or even make them a button if it fits your style.

Here’s the thing: people skim emails, especially on their phones. If your link blends in, it’ll get lost in the shuffle. Mix it up too—use different phrases for links instead of the same old “Click here for more.” Keep it fresh and keep it obvious. When the link pops, the clicks roll in.

You know how people say the PS is the most-read part of an email? It’s true! About 90% of readers skim down to the PS. Yet, most people either skip it or throw in something bland. Big mistake.

Your PS is prime real estate. Use it to drive readers back up to your call-to-action, emphasise urgency, or even share a fun tidbit that sticks in their mind. It’s like the cherry on top of your email sundae. Don’t waste it.

We can’t skip the classics. Your subject line is the first thing your readers see, so make it pop. But here’s the twist: don’t just focus on being catchy. Match your subject line to the tone of your email. It should set the stage for what’s...

Have you ever wondered how someone can build a successful business while juggling a full-time job, two kids, and a dog? It sounds impossible, doesn’t it? But today, you’ll discover the secrets behind making it happen. Meet Mel Bridger, a high school teacher by day and a thriving fitness and women’s health coach by… well, every other moment she can grab! If you're busy but dreaming big, this story is about to blow your mind.

Mel Bridger is not just a high school teacher; she’s also a women's health and fitness coach specializing in menopause support. Yes, she’s doing it all. Her days start early (we’re talking 6 AM sharp) and are packed with teaching, grading, and supporting students. Then, after-school life takes over: kids’ extracurriculars, dinner, bedtime routines… and oh, did we mention she runs fitness classes in the evenings too? Wednesdays and Thursdays are fully booked with sessions she delivers in person.

Despite all this, Mel has managed to grow a successful fitness business and is now expanding her offerings into staff well-being programs for schools. How? Let’s break it down.

If you’ve ever tried to balance work, family, and a side hustle, you know time feels like sand slipping through your fingers. For Mel, time was her biggest challenge. She struggled with:

• Finding time to plan her business moves between her teaching job and family duties.
• Lack of consistency in her marketing, especially with email campaigns.
• Juggling creativity and exhaustion after long, busy days.

Sound familiar? Mel’s solution was both smart and simple.

Kennedy, the podcast host helping Mel, shared an eye-opening insight: Constraints don’t limit creativity—they fuel it! Think of it like this: In improv comedy, the funniest moments happen because of constraints. For example, if someone says, “Pretend you’re Winston Churchill stuck in a train station but can’t use the letter T,” magic happens.

Mel’s constraints became her springboard. She couldn’t work during the day (hello, teaching and parenting), so she blocked out Sunday afternoons to focus solely on her business. By defining her limits, she created space for creative bursts.

Mel’s first Sunday session was all about planning her email strategy. Instead of trying to do it all at once, she broke the process into manageable chunks:

1. Plan 60 days of emails. This sounds huge, but Kennedy advised starting with just the topics. What are the main reasons her audience might buy from her? She listed these out, such as:

• Helping schools retain teachers and reduce burnout.
• Supporting staff morale.
• Giving schools a proactive reputation for caring about well-being.

1. Focus on campaigns, not random emails. Each email campaign had a theme—like the financial cost of teacher turnover—and she planned a series of emails for each topic. This way, her emails felt purposeful, not scattered.
2. Use Sundays as creative power hours. On Sundays, Mel brainstormed ideas and wrote email drafts. Knowing she had just an hour or two kept her focused and efficient.

Here’s a tip that changed everything for Mel: Start with email hooks before diving into the actual writing. A hook is like the headline of your email—the attention-grabber that makes someone want to read more.

For example:

• “You’ll never guess what’s costing schools thousands every year.”
• “Why teacher burnout is