In this episode of the EduData Podcast, Jamie and Timothy dive into the latest Carnegie report on 2024 Higher Ed SEO benchmarks. From understanding click-through rates and ranking positions to dissecting branded vs. non-branded search traffic, we break down the key metrics and what they mean for your institution’s online visibility. Tune in to learn how to use benchmarking effectively, leverage Google Search Console, and navigate the evolving landscape of search optimization, including new AI-driven search features. Whether you're an SEO pro or new to the game, this episode is packed with actionable insights to help boost your website’s performance and stay ahead of the competition.

Link to report: https://www.carnegiehighered.com/white_paper/white_paper-higher-ed-seo-benchmarks/?utm_campaign=Higher%20Ed%20SEO%20Benchmarks%202024%20Report&utm_content=315966774&utm_medium=social&utm_source=linkedin&hss_channel=lcp-80301

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Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Jamie and Timothy are joined by Katie Tomlinson, Senior Director of Analytics and Business Intelligence for Education Dynamics. They discuss the importance of data management in higher education, covering best practices for data selection, collection methods, roles in data management, and the impact of AI on analytics. Katie emphasizes the need for accurate data, effective documentation, and the integration of AI tools to enhance decision-making processes within institutions.

Guest Name: Katie Tomlinson, Senior Director of Analytics and Business Intelligence for Education Dynamics

Guest Social: https://www.linkedin.com/in/katietomlinson

Guest Bio: Katie Tomlinson is the Master of Math and the Guru of graphs. She is Education Dynamics’ Diva of Data. As the Senior Director of Analytics and Business Intelligence, Katie oversees data management and reporting and enables EDDY’s complex optimization efforts. She is tireless in her efforts to document, share, and use data from proprietary sources, marketing channels, and external sources. On the rare occasion she does rest, Katie dreams in binary code.

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of The EduData Podcast, Jamie and Timothy dive into fresh data from the National Clearinghouse Research Center and the National College Attainment Network, analyzing the drop in college enrollment for Fall 2024. They explore how recent changes in FAFSA processes have impacted financial aid applications and discuss the alarming enrollment trends across different demographics. The hosts also examine how these trends might intersect with broader issues like the enrollment cliff and the Supreme Court's decision on race-conscious admissions.

LinkedIn Post: https://www.linkedin.com/posts/preston-cooper-479331a4_the-number-of-first-year-students-on-americas-activity-7255193799096725505-7c4U/?utm_source=share&utm_medium=member_ios

Report: https://www.ncan.org/news/685038/Freshman-Enrollment-Down-5-Following-FAFSA-Completion-Declines.htm

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of The EduData Podcast, Timothy Davis and Jamie Boggs take a closer look at recent data from the College Board’s "Trends in College Pricing and Student Aid" report. Is the cost of higher education really as overwhelming as we've been led to believe, or has inflation adjusted tuition actually declined over the years? They discuss the surprising insights about net tuition trends, rising non-tuition expenses, and how this shift could change the way students, parents, and institutions think about college affordability.

LinkedIn Post: https://www.linkedin.com/posts/robertwmcguire_trends-in-college-pricing-activity-7255206274143772672-heg5/?utm_source=share&utm_medium=member_ios

Study: https://research.collegeboard.org/trends/college-pricing

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

In this episode of the EduData podcast, hosts Timothy and Jamie dive into the latest dual enrollment data from IPEDS (Integrated Postsecondary Education Data System), with insights from John Fink’s blog and LinkedIn post. They explore key trends, including the 2.5 million high school students participating in dual enrollment, the leading states and colleges, and disparities in representation among Black and Hispanic/Latino students. Tune in for an engaging discussion on the state of dual enrollment and its growing impact on education!

LinkedIn Post: https://www.linkedin.com/posts/john-fink-b2352492_last-week-ipeds-released-for-the-first-time-activity-7234542850900639745-Ztaq?utm_source=share&utm_medium=member_ios

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Join in as hosts Timothy and Jamie dive into the evolving role of AI in education, specifically exploring how large language models like ChatGPT are shaping learning environments. The episode centers on two fascinating but conflicting studies—one from Harvard and another from the University of Pennsylvania—about the impact of AI tutors on student performance.

Links to articles:

Harvard - https://news.harvard.edu/gazette/story/2024/09/professor-tailored-ai-tutor-to-physics-course-engagement-doubled/

Pennsylvania - https://www.kqed.org/mindshift/64575/kids-who-use-chatgpt-as-a-study-assistant-do-worse-on-tests

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

In this episode, Timothy and Jamie are joined by Erin Ward, Head of Digital Sales & Client Experience for NextGrad. Erin discusses the evolving landscape of higher education marketing, emphasizing the challenges of reaching Gen Z and Gen Alpha students in a world shaped by data privacy regulations and personalization demands. She shares insights into how NextGrad leverages digital billboards in high schools to engage students while adhering to privacy laws, as well as the growing importance of using personalized, targeted content to cut through the noise. The conversation touches on the need for deeper collaboration between marketing and admissions, best practices in data usage, and the role of transparency in building trust with students.

Guest Name: Erin Ward

Guest Social: https://www.linkedin.com/in/erinwardwsi/

Guest Bio: Erin Ward is a seasoned Client Experience and Marketing Professional with over 12 years of experience driving growth through innovative digital marketing strategies. She has a proven track record of enhancing brand awareness and engagement through targeted digital campaigns. With extensive experience working with 2-year, 4-year, and statewide higher education systems, Erin understands the unique needs of this sector and excels in crafting strategies that drive enrollment.

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Element451 is hosting the AI Engage Summit on Oct 29 and 30
Register now for this free, virtual event.
The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.

Join Timothy and Jamie as they dive into the latest trends from the Common App's 2024 End-of-Season Report. From the rise in public school applications to the growing influence of SEO in higher ed marketing, we explore how institutions can optimize their presence on the platform and attract more students. Discover why more students are applying to test-optional schools, how search filters impact selectivity, and the importance of tailoring your institution’s profile. Whether you're a higher ed marketer or admissions professional, this episode offers valuable insights to stay competitive in today’s application landscape.

LindedIn Post: https://www.linkedin.com/posts/robertwmcguire_reports-and-insights-activity-7239984587316060160-kB-0?utm_source=share&utm_medium=member_ios

Common App Report: https://www.commonapp.org/files/FY_application_trends_end_season_report_23-24.pdf

- - - -

Connect With Our Co-Hosts:
Jamie Boggs
https://www.linkedin.com/in/jamiewboggs/

Timothy Davis
https://www.linkedin.com/in/davis-timothy/

About The Enrollify Podcast Network:
The EduData Podcast is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and The Higher Ed Geek.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

Attend the 2025 Engage Summit!
The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.

Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register