In this episode of "The Deep Dive - Marketing Gone Wild," we explore an unexpected source of inspiration for modern marketing: the Magna Carta. Join us as we uncover how this historic document, which limited the power of the king and established fundamental rights for the people, can inform your marketing strategy today.

Discover the importance of creating a "Marketing Magna Carta"—a set of guiding principles that fosters trust, consistency, and integrity in your brand. We’ll dive into practical steps like conducting a brand audit and developing brand guidelines, all while drawing parallels between medieval governance and contemporary marketing practices.

Tune in for insights that will help you bring clarity and order to your marketing efforts, ensuring your brand stands the test of time!

Join my Facebook group

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the intriguing concept of the Martha Mitchell effect and its implications for marketers.

Join us as we discuss how misdiagnosing your audience's needs can lead to disastrous marketing outcomes. We'll delve into the importance of truly listening to your customers, validating their perceptions, and building empathy within your marketing team. Discover practical strategies to avoid the pitfalls of preconceived notions and learn how to connect with your audience on a deeper level.

Tune in for insights that could transform your marketing approach and help you create campaigns that resonate!

Join my Facebook group ⁠https://www.facebook.com/groups/elys.practical.marketing.mastermind

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the intriguing concept of "gravity holes" and how they serve as a powerful metaphor for the unexpected challenges marketers face.

Join us as we discuss the importance of flexibility and adaptability in marketing strategies, drawing parallels between gravitational anomalies and the unpredictable nature of consumer behavior and market dynamics. We'll share personal experiences, practical advice, and key takeaways to help you navigate your own marketing gravity holes.

Tune in to discover how to recalibrate your approach and turn setbacks into opportunities for growth!

Join my Facebook group ⁠https://www.facebook.com/groups/elys.practical.marketing.mastermind

In this intriguing episode of "The Deep Dive - Marketing Gone Wild," we explore the lesser-known side of Isaac Newton as a crime fighter in the late 17th century. Discover how Newton's role as the warden of the Royal Mint led him to tackle the rampant issue of counterfeiting, using his analytical mind and investigative skills to secure 28 convictions.

But that's not all—join us as we draw fascinating parallels between Newton's crime-fighting tactics and modern marketing strategies. Learn how understanding your audience, immersing yourself in their world, and anticipating their needs can lead to remarkable results.

Tune in for a fresh perspective on how the principles of a scientific genius can inspire today's marketers to dig deeper and achieve success!

Join my Facebook group ⁠https://www.facebook.com/groups/elys.practical.marketing.mastermind

In this episode of "The Deep Dive - Marketing Gone Wild," we explore the intriguing relationship between iconic branding and creator sentiment through the lens of Charles Schulz, the mastermind behind the beloved comic strip, Peanuts. Did you know that Schulz had a complicated relationship with the very name that defined his legacy?

Join us as we unravel the story behind Schulz's ambivalence towards the Peanuts label, discuss the emotional depth of his characters, and examine how powerful branding can shape perceptions. We’ll also ponder the impact of names on success and the importance of character development in creating lasting connections with audiences.

Tune in for a thought-provoking conversation that challenges the way we think about branding and the stories behind the names we know and love!

Join my Facebook group ⁠https://www.facebook.com/groups/elys.practical.marketing.mastermind

In this exciting episode of "The Deep Dive - Marketing Gone Wild," we explore the fascinating parallels between paleontology and marketing. Just as paleontologists uncover hidden dinosaur species, marketers can discover untapped customer segments by venturing into unexplored territories.

Join us as we discuss the importance of experimentation, creativity, and adaptability in marketing strategies. We'll share inspiring stories, like the coffee company that stumbled upon a new customer base through an unexpected side project.

Tune in to learn how to dig deeper, challenge your assumptions, and uncover the hidden gems that could lead to your next big breakthrough!

Join my Facebook group ⁠https://www.facebook.com/groups/elys.practical.marketing.mastermind

In this episode of "The Deep Dive - Marketing Gone Wild," we explore a unique and unconventional love story that began with a widower's bold attempt to find romance through 2,000 messages in bottles. While his heartfelt letters captured the attention of many, they also sparked significant backlash over environmental concerns.

Join us as we dissect the marketing lessons hidden within this tale of creativity and responsibility. Discover how to strike the perfect balance between audacity and ethics in your marketing campaigns, and challenge yourself to think outside the box with your own "message in a bottle" moment.

Tune in for insights that could transform your approach to marketing!

Join my Facebook group ⁠https://www.facebook.com/groups/elys.practical.marketing.mastermind

In this episode of "The Deep Dive - Marketing Gone Wild," we take a fascinating journey back to World War II and explore the pivotal Battle of Midway.

Discover how cryptanalyst Joseph Rochefort used strategic deception to confirm the Japanese target, drawing surprising parallels to modern marketing tactics. We discuss the importance of understanding your audience, crafting targeted messages, and leveraging data to drive successful campaigns.

Join us as we uncover timeless lessons from history that can elevate your marketing game today!

Join my Facebook group ⁠https://www.facebook.com/groups/elys.practical.marketing.mastermind