• The Customer Edge with Game Changers, Presented by SAP

  • By: Bonnie D. Graham
  • Podcast

The Customer Edge with Game Changers, Presented by SAP

By: Bonnie D. Graham
Listen for free

  • Summary

  • Game-changing technology and business strategies are transformational, exciting and disruptive for a reason. They shake up your status quo. They get you thinking about new ways to scale, compete and grow. They move you in amazing new directions.brbr Join host Bonnie D. Graham as she invites you to take an additional coffee break with game-changers for our special series on the new era of the empowered customer on The Customer Edge with Game Changers.brbr Learn how to transform your customer engagement strategy to drive revenue, increase customer retention, and build brand loyalty. Hear The Customer Edge with Game Changers, presented by SAP, live on Wednesdays at 12 Noon Pacific Time / 3 PM Eastern Time on the VoiceAmerica Business Channel.
    Bonnie D. Graham
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Episodes
  • Transforming CRM Sales and Service Around Commerce

    Transforming CRM Sales and Service Around Commerce
    Mar 18 2015
    The buzz: Their way. CEOs worldwide have identified customer transformation among their top three initiatives. Why? The customer experience is suffering. Mobile and e-commerce have morphed customer engagement. We as customers now expect to be able to buy products and services with the same ease regardless of where and how we choose to engage with a brand. How can your company solve these fundamental business challenges in our increasingly omni-channel world? The answer: Omni-Channel Commerce. The experts speak. Randy Kohl, Gorilla Group: “Any sufficiently advanced technology is indistinguishable from magic (Arthur C. Clarke). Angelica Valentine, Wiser: “The sooner we drop the ‘e’ out of ‘e-commerce’ and just call it commerce, the better” (Bob Willett). Eric Marotta, SAP hybris: “I hate to mention age, but I come from an era when we weren't consumed by technology and television” (Jimmy Buffett). Join us for Transforming CRM Sales and Service Around Commerce.
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    58 mins
  • Special Encore Presentation: How to Build a Marketing Technology Strategy

    Special Encore Presentation: How to Build a Marketing Technology Strategy
    Mar 4 2015
    The buzz: Marketing Technology. Consumers are leading your business into a brave new world where they expect consistent and seamless engagement across all channels where they choose to find you. Beyond developing adaptive customer engagement strategies, smart marketers are realizing the need for an integrated marketing technology foundation. Do you have one yet? The experts speak. Michael Darviche, Bridge-22: “All roads lead to Rome… and there were times when it might have struck us that almost every branch of study or subject of conversation skirted forbidden ground.” (Henry James, Turn of the Screw) David Raab, Industry Analyst: “Dr. Conrad Zimsky: ‘Static discharges in the atmosphere will create superstorms with hundreds of lightning strikes per square mile.’ Dr. Josh Keyes: ‘After that it gets bad.’” (Film, The Core) Bernard Chung, SAP: “Marketing is too important to be left to the marketing department. (David Packard) Join us for How to Build a Marketing Technology Strategy.
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    58 mins
  • Modern Customer Journey: Having It Their Way – Part 2

    Modern Customer Journey: Having It Their Way – Part 2
    Feb 18 2015
    The buzz: Their Way If you’re seeing a transformation in your relationship with customers, you are not alone. Digital transformation is empowering today’s consumers with information, insights, and the power to control their experiences with products, services and companies. No longer following the traditional linear customer journey, they can redesign the path whenever they research products and solutions, make a purchase decision, and seek post-sale support. Are you giving them a great experience on every channel, every time? The experts speak. Craig Borowski, Software Advice: “Marketing is too important to be left to the marketing department. (David Packard) Teri Sun, White Rhino: “Think left and think right, think low and think high. Oh, the thinks you can think up if only you try!” (Dr. Seuss) Ryan O’Neil, SAP: “Man, they keep trying to impress me!” (9-year-old boy watching kid product ads on TV) Join us for Modern Customer Journey: Having It Their Way – Part 2.
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    58 mins

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