In this special three-year anniversary episode, we’re joined by VJ Geronimo, CEO of Oris North America, for an engaging discussion about Oris' enduring influence in the watch world. The conversation highlights Oris' commitment to sustainability through its "Change for the Better" mission and its ability to forge meaningful connections with collectors at events like New York Watch Week and the Windup Watch Fair. VJ also reflects on the brand's unique approach to storytelling in watchmaking, sponsoring the New York Yankees, and explaining how Oris creates emotional bonds through timepieces that carry deeper meaning. From their bold independence to their dedication to staying accessible while championing values-driven initiatives, Oris continues to stand out as a leader among independent watchmakers. This episode celebrates their community-driven ethos, the art of storytelling, and their unwavering commitment to crafting watches with purpose. This is a must-watch for die-hard Oris fans and anyone passionate about the culture of independent watchmaking.

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Chapters 00:00 - Intro 01:19 - Wrist Check 05:44 - Hank Aaron Oris Watch & Atlanta Trip 09:40 - Wind Up Watch Fair 11:53 - The culture of independence 15:39 - Oris' Product Strategy 20:00 - Vintage Oris On the Rise 21:20 - Collaborative Culture 23:24 - Sustainability 28:59 - Sponsoring the New York Yankees 30:52 - Creating lasting experiences and looking ahead 32:26 - Getting Personal 34:14 - Community 38:04 - Outro