Cannabis Business Confidential

By: Jen Lamboy Hybrid Marketing Co.
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  • Summary

  • Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.'s Director of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don't miss an episode if you want to do more than survive in the growing cannabis industry. Our Informer: Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn't step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.
    © 2023-2024 Hybrid Marketing Co.
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Economics Leadership Management Marketing
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Episodes
  • Live from MJUpacked: Transforming the Customer Experience Through AI and LLMs

    Live from MJUpacked: Transforming the Customer Experience Through AI and LLMs
    Jan 6 2025
    Conference session from MJ Unpacked St. Louis ’24. Explore how retailers and brands are using AI-driven personalization and large language models (LLMs) to enhance customer experiences and scale marketing efforts. Gain insights into the latest tools and techniques, learn how to implement AI-driven personalization in a retail environment, and discover how LLMs can streamline content creation while maintaining brand authenticity. Through effectively harnessing these technologies, both cannabis retailers and brands can drive both operational efficiency and more personalized connections with their customers.
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    42 mins
  • Trademarking in the Cannabis Space: Safeguard Your Brand as the Industry Grows

    Trademarking in the Cannabis Space: Safeguard Your Brand as the Industry Grows
    Dec 16 2024
    In the cannabis industry (or any industry), trademarks are your first defense against copycats and confusion. A distinctive brand identity ensures consumers know who you are while laying the groundwork for geographic expansion, customer loyalty, and potential acquisitions. Generic names or overly familiar symbols (ahem, bud leaves) may seem appealing, but they’re nearly impossible to protect—leaving your business exposed to risk. Trademarking cannabis comes with unique challenges due to federal restrictions, making state registrations and creative strategies essential. From protecting your core products to leveraging trademarks for ancillary goods like merchandise, every step strengthens your position in the marketplace. A proactive approach saves you time, money, and headaches by reducing the risk of legal disputes and allowing your business to grow confidently. Safeguarding your trademarks isn’t just about legal compliance—it’s about securing your future in a competitive industry.
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    1 hr and 1 min
  • Crafting Success: Business Models Shaping the Cannabis and Hemp Beverage Market

    Crafting Success: Business Models Shaping the Cannabis and Hemp Beverage Market
    Oct 2 2024
    The ever-evolving cannabis and hemp beverage space is witnessing a shift driven by pioneering strategies from industry frontrunners. Our most recent webinar, hosted by our Director of Strategy, Jen Lamboy, explored the business models setting the stage for this new era in cannabis beverages with the industry heavyweights leading the way. Benjamin Kennedy, CEO of Fable Libations; Joel Canada from Bayou City Hemp; Erik Knutson, founder of Keef Brands; and Jake Bullock, Co-Founder and CEO of Cann, explored the gritty details of creating market entry strategies that cater to a broad consumer base while staying agile in a dynamic regulatory environment (and much more). The conversation covered critical strategies for success in the cannabis and hemp beverage space, including: Consumer-Centric Products: Developing drinks that resonate with evolving consumer preferences and lifestyle choices. Navigating Regulations: Leveraging regulatory challenges as opportunities for creative marketing
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    1 hr and 6 mins

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