PERSONAL ALIGNMENT BEFORE BRAND ALIGNMENT
I've been doing a bit of research and reaching out to people I know who fit my target audience for tiibii Creative and this podcast. I asked each of them the magic wand question, which I got from Amy Porterfield.
"If I could wave a magic wand over your business and get you the exact results you want in one area, what would those results look like?" The responses I received were focused on the tangible numbers that most people have determined mean you're "successful". Metrics like follower count, email list size, number of leads, and sales goals. This didn't really surprise me. This is what many successful business owners will tell you to pay attention to. The key part they don't usually mention is what is required behind the scenes to make those numbers happen.
When you first get started on your new business, it's easy to get sucked into all the things that need to be done every day and lose sight of the bigger picture.
Often times, money is the motivator here. We've all got to eat, right? We've been trapped in the hustle culture.
“Gotta keep working! No days off! No grind, no glory!” If you've been stuck in this mentality, I'm sorry to tell you that you're probably headed straight for burn-out. Do you know how many quality followers and sales leads you're likely to gain during burn-out? Zip.
What you need to realize is that the true power behind your business is your own health and well-being. It's the QUALITY of your energy that you allow to fuel your business. If you are operating from frantic, fear-based energy, your content is going to fall flat, and you’re not going to make connections with the soulmate clients and customers that you’re after.
If you've pushed yourself completely to the side to make space for your business, things are going to start slipping through the cracks.
Ya know, the little things like…
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Proper sleep
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Relationships
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Hormonal health
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Nutrition
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YOUR HAPPINESS
These are the things you should be holding sacred and protecting above all else.
If your branding and offers aren't in line with who you are on every level, you'll feel like everything is an uphill battle. This is because you're working directly against yourself without even realizing it.
When you try to gain momentum with a brand that is not aligned, you may find that you start self-sabotaging and allow limiting beliefs to dictate your actions. You will struggle to create content for social media, you won’t know who you are trying to reach, and you’ll lack the drive and confidence to land clients and actually make some money.
THE GAME CHANGER
In this episode, I share the biggest game-changer for my business. Tune in to the full episode to find out what it was and learn a bit about my story!
HINT: It wasn't one of the endless marketing or sales strategies I learned from numerous courses by industry leaders. It wasn't changing my tech or editing my photos in a certain way. It wasn't spending money on Facebook ads or finally figuring out SEO for my website.