The Cogniverse Show

By: Attila Tóth
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  • Summary

  • This is the Cogniverse Show, where you can learn from top marketing managers, CMOs, product owners and world class digital experts about how they tackle the complex challenges of digital transformation, how they find the road of success and what are the tips and tricks they use to achieve outstanding results.
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Economics
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Episodes
  • Jason Craker – Steering the Wheel of Digital Progress in the Auto Industry | The Cogniverse Show #08

    Jason Craker – Steering the Wheel of Digital Progress in the Auto Industry | The Cogniverse Show #08
    Sep 7 2023
    In this episode, we explore digital transformation within the automotive industry, covering topics such as the stages of digital maturity, challenges in transforming traditional sectors, the significance of collaboration, and the future of mobility. Jason Craker is a top expert in digital transformation and helping organisations deliver sustainable changes with a long and accomplished career, mainly in the automotive industry. With over 20 years of experience under his belt within the automotive sector, Jason has been instrumental in driving digital and change initiatives for leading companies like Volvo and Polestar. Right now, he operates at the C Level as Transformation Director, leading the Automotive Practice within changemaker Associates, and is known for his ability to set the vision and strategy for large-scale transformations while ensuring operational excellence and delivering business-driven outcomes. With a keen interest in the evolution of the traditional automotive industry into an emerging mobility sector, Jason addresses the shift to sustainable transport through digitally enabled customer services and new business models.
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    1 hr and 3 mins
  • Róbert Mátyás – Content Marketing Through the Lens of Digital Design | The Cogniverse Show #07

    Róbert Mátyás – Content Marketing Through the Lens of Digital Design | The Cogniverse Show #07
    Jun 24 2022
    How can a digital content creator reach over 100.000 followers on Instagram in just 2 years? What does it take to maintain an educational YouTube channel with more than 25.000 subscribers in the competitive field of digital illustration and design? Today’s guest, talented graphic designer, illustrator, content creator, strategist and entrepreneur Róbert Mátyás will take us through the steps to success and share the industry’s secrets. Róbert has gained valuable experience working with luxury startups and other brands such as Adobe, Yellow Images, Pony, Spline, and Domestika. As a content creator, Róbert regularly comes up with short how-to videos about typography, branding, visual effects, optical art, illustrations, poster design, motion design and animation, and the like.
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    1 hr and 3 mins
  • Sorina Diaconu – Can we Change the Way we Think of Social Media? | The Cogniverse Show #06

    Sorina Diaconu – Can we Change the Way we Think of Social Media? | The Cogniverse Show #06
    Nov 19 2021
    In this episode you will see what mentality is required to go from corporate marketing to start-up marketing. Today’s guest has gained global experience as Marketing Director for MTAG Switzerland, and being in charge of Marketing Strategy and New Developments at MedLife Group in Romania for nearly four years, Sorina Diaconu has a profound understanding of analysing investments and actively pursuing strategies looking at the bigger picture. She is always open to new solutions, still, never forgets the people behind. As of 2021, Sorina embarked on a new global adventure, overseeing the marketing division at Stickr.earth – cover the world app, a new social media with the tags #true & #authentic. She has taken on the challenge to promote a social media platform where there are no ads, confirming that the digital marketing toolkit has still a lot up its sleeves.
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    53 mins

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