The Ultimate Guide to Starting and Leveraging Podcasts for Coaches

Summary

In this engaging episode, John and Angie explore the booming world of podcasting and its relevance for coaches. They delve into the benefits of being podcast guests versus starting one’s own show, emphasizing the importance of strategy, preparation, and niche topics. John, a seasoned podcaster, offers insights on the tools and platforms to get started, such as Facebook groups, Matchmaker.fm, Podmatch and Interview Valet. They also highlight the significance of quality content, audience engagement, and consistent effort for podcast success. This episode is a must-listen for coaches considering podcasting as a valuable vertical for their business growth.

Keywords

podcasting, coaching, podcast guest, podcast strategy, podcast voice, audience engagement, podcasting tips, podcast growth, podcasting for coaches, podcasting journey, podcasting, titles, marketing, value, networking, niche, guest appearances, coaching, content creation, audience engagement

Takeaways

Podcasting is increasingly popular and can be beneficial for coaches.

Being a guest on podcasts is a great way to gain exposure.

Starting your own podcast requires significant effort and strategy.

It's essential to understand your audience and tailor your content accordingly.

Avoid overwhelming yourself with multiple projects at once.

Podcasts can serve as evergreen content, remaining relevant over time.

Establishing a clear purpose for your podcast is crucial.

Investing in quality equipment can enhance the listening experience.

Engagement is key; find a balance between personality and topic.

Authenticity in your voice will attract the right audience. The title of your podcast is crucial for attracting listeners.

Creating a hook is essential to engage your audience.

Value and entertainment are key components of a successful podcast.

Time management and resource allocation are important in podcasting.

Networking through podcasting can enhance your professional connections.

Finding a niche can differentiate you in a crowded market.

Starting as a podcast guest can provide valuable experience.

Utilizing tools and services can streamline the podcasting process.

Engaging content can lead to better promotion and visibility.

Building a loyal audience takes time and consistent effort.

Sound Bites

"Should I start a podcast?"

"Starting your own show is a lot of work."

"Podcasts can be evergreen content."

"You want it to be listenable."

"Be yourself in your podcasting journey."

"Topic, topic, topic is most important."

"You need to hook your audience."

"You can't just gift wrap a turd."

Chapters

00:00 Introduction and Podcasting Curiosity

00:11 Considering Starting a Podcast

02:09 Benefits of Being a Podcast Guest

05:36 Personal Experiences and Lessons Learned

07:55 Deciding to Start Your Own Podcast

11:15 Practical Tips for Podcasting

14:14 Engaging Content and Audience Building

33:21 Finding Podcast Guest Opportunities

38:54 Conclusion and Contact Information

The Synergy Between Coaching and Professional Speaking

Summary

In this episode, hosts Angie and John explore the synergy between coaching and professional speaking.

The duo, both experienced coaches and speakers, discuss how public speaking can significantly benefit a coaching business, offering insights into getting started, the importance of competence, and ways to leverage speaking engagements for client acquisition.

They also discuss the types of speaking opportunities—paid and unpaid—and how to evaluate them based on return on investment rather than monetary compensation alone.

The discussion covers essential strategies, pitfalls to avoid, and advice on building an ecosystem that integrates speaking as a crucial element of a successful coaching practice.

Finally, they touch upon the importance of getting training and being intentional about choosing the right speaking opportunities.

Keywords

coaching, speaking, professional development, public speaking, coaching practice, audience engagement, return on investment, expertise, personal branding, networking, coaching, speaking, professional ecosystem, income streams, sustainable practices, referrals, speaking opportunities, coaching business, audience engagement, business strategy

Takeaways

Coaching and speaking can complement each other effectively.

Competence in speaking is crucial for coaches.

Paid speaking opportunities can provide significant exposure.

Understanding ROI is essential when considering speaking engagements.

Expertise and authority enhance a speaker's credibility.

Finding your unique voice is key to impactful speaking.

Not everyone will resonate with your message, and that's okay.

Utilizing speaking can significantly expand a coaching practice.

Networking through speaking can lead to more opportunities.

Speaking should be part of a coach's professional ecosystem. Building a professional ecosystem is essential for coaches.

Multiple income streams can provide stability in coaching.

Selling from the stage requires a different approach than speaking.

Referrals are crucial for sustaining a coaching business.

Training and preparation are key for successful speaking engagements.

Understanding the logistics of speaking is important for coaches.

Not all speaking opportunities are legitimate; be cautious.

Your reputation begins with your first speaking engagement.

Engaging the right audience is more important than the size of the audience.

Taking action is necessary to grow your coaching practice.

Titles

The Power of Speaking in Coaching

Unlocking the Synergy: Coaching and Speaking

Navigating Paid and Unpaid Speaking Opportunities

Maximizing ROI in Speaking Engagements

Sound Bites

"I think that's the key word is competently."

"You can't just get up and talk."

"Never speak for free."

"Free isn't always about money."

"I believe that in my heart."

"You need to know what you're doing."

"You need a lot more than that."

"Your reputation starts when you start."

"You have to start getting some stage time."

Chapters

00:00 Introduction: Synergy Between Coaching and Speaking

01:13 Personal Experiences in Coaching and Speaking

02:40 The Importance of Speaking in Coaching

05:46 Paid vs. Unpaid Speaking Engagements

08:34 Building a Speaking Career

12:53 The Art of Public Speaking

19:44 Navigating Speaking Opportunities and Scams

38:26 Conclusion and Next Steps

Do Coaches Need Coaches? Exploring the Benefits of Continued Guidance

In this episode, John and Angie delve into the importance of coaches having their own coaches.

They discuss personal experiences, the evolution of their thoughts on hiring coaches, and the value of challenging mentors. The conversation highlights the necessity for even experienced coaches to seek guidance and support to continue growing both personally and professionally.

They also touch on the concept of specialized coaches and the evolving landscape of coaching over the years.

What are your thoughts? Get in touch and leave us a VM for free at https://speakpipe.com/thecoachingclinicpodcast

Keywords

coaching, coaches, personal development, mentorship, professional growth, coaching relationships, coaching techniques, coaching specialization, coaching experiences, coaching challenges

takeaways

• Even coaches need coaches for personal growth.
• Hiring a coach can be transformative.
• Specialization in coaching is crucial for effective guidance.
• Vulnerability is key in the coaching relationship.
• Coaches should not be generalists but specialists.
• Investing in coaching is essential for professional development.
• Having high expectations of coaches can be unfair.
• Coaching relationships evolve over time.
• Surrounding yourself with higher-level coaches elevates your growth.
• It's important to walk the talk as a coach.

Sound Bites

"Do coaches need coaches?"

"I wish I had done it sooner."

"You have personal problems that show up in your business."

Chapters

00:00 Introduction and Initial Discussion

01:23 The Importance of Coaches for Coaches

02:37 Personal Experiences with Coaching

04:22 Challenges and Expectations in Coaching

07:39 Specialized Coaching and Its Benefits

22:02 Setting Boundaries in Coaching

30:08 Conclusion and Final Thoughts