• The Checkout Lane: Science-based marketing advice for Shopify merchants

  • By: POPSMASH Inc.
  • Podcast

The Checkout Lane: Science-based marketing advice for Shopify merchants

By: POPSMASH Inc.
  • Summary

  • Learn how to market your Shopify store better as we summarize learnings from the latest scientific research in a 5-minute episode every week.

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Episodes
  • Episode #10: Should you put the price above or below a product to increase sales?
    Nov 25 2023

    Today we discuss what the latest research says about where to display the price relative to your product. This works for both online and for retail in case you also have an offline presence.

    This episode is sponsored by Popsmash, which creates AI product quizzes in 5 minutes to give your customers personalized product recommendations that are proven to increase conversions, grow average order value, and reduce returns. Try Popsmash for free at popsmash dot com or find it in the Shopify App Store.

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    Less than 1 minute
  • Episode #9: Do limited-time promotions work?
    Oct 17 2023

    Today we discuss what the latest research says about time-limited promotions, how they work online vs. offline, example results, and how to make the most of them. We'll talk about when they work, how to implement this strategy, and what to watch out for if you decide to try this approach.

    Learn how to market your Shopify store better as we summarize learnings from the latest scientific research in a 5-minute episode every week.

    Show More Show Less
    Less than 1 minute
  • Episode #8: How to use 'Special Days' with promos to boost sales
    Oct 14 2023

    Today we discuss what the latest research says about how special days can boost your promotions and drive more sales. We'll talk about why they work, how to implement this strategy, and what to watch out for if you decide to try this approach.

    Learn how to market your Shopify store better as we summarize learnings from the latest scientific research in a 5-minute episode every week.

    Show More Show Less
    Less than 1 minute

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