This episode is about getting out of your comfort zone to realize your dreams, using the Oxcart Technique developed by Terry Fossum.

The Oxcart Technique is based on the principles of prospect theory, developed by Kahneman and Tversky in 1979. This states that people are more motivated to avoid pain than to seek pleasure.

Terry’s method involves creating a failure scenario alongside a success scenario, thereby leveraging both positive and negative emotions to drive action. This dual approach ensures that individuals remain motivated even when the allure of positive outcomes is not enough.

Where did this technique get its name? From a story about a farmer and an ox. How can the farmer motivate the ox to pull a cart? A carrot dangled in front of the ox provides motivation, assuming he’s hungry. But if he’s not, the ox needs an extra prod. A stick held by the farmer driving the ox and cart provides that motivation. And between the carrot and the stick lies motivation.

Ready to take the first step to creating your own carrot and stick? Listen to the full episode now and start your journey towards achieving your dreams.

Visit BumpInTheRoad.us for more on Terry

Learn more about Terry at www.TerryLFossum.com

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