The Business of Real Estate – Premiere EPISODE 1 – AN OVERVIEW

By: Lynn Hoffman and Eric Johnson
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  • Summary

  • Dive into the dynamic world of real estate with Lynn Hoffman and Eric Johnson in the first episode of "The Business of Real Estate" podcast. Both seasoned coaches, they offer a mix of expert insights and practical advice for both new and experienced professionals. In this episode, they discuss navigating market changes, using technology effectively, and building lasting client relationships. Aimed at refining sales strategies and enhancing business planning, this engaging discussion promises to elevate your real estate knowledge and skills. Tune in to this essential resource for anyone looking to succeed in real estate. Watch now to step up your game!
    2024
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Economics
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Episodes
  • Episode 25 - The Business of Real Estate - Exceeding Client Expectations

    Episode 25 - The Business of Real Estate - Exceeding Client Expectations
    Jan 28 2025

    Exceeding Client Expectations

    In Episode 25 of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss how realtors can go above and beyond to exceed client expectations during the moving process. Drawing from personal experiences, they emphasize the stress and challenges clients face when relocating and highlight strategies for agents to alleviate those pressures.

    Key points include the importance of empathy, understanding emotional attachments, and offering practical support like personalized checklists, moving resources, and referrals to reliable professionals. They suggest creating plans tailored to each client’s needs, such as decluttering strategies, moving-day survival kits, and organizing utilities and address changes.

    The episode underscores the value of providing exceptional post-sale service. From follow-up calls to addressing unforeseen issues, Lynn and Eric stress the need for proactive problem-solving. They also encourage agents to think creatively, such as offering moving boxes, staging assistance, or even arranging cleaning services.

    By delivering personalized, high-quality service and anticipating client needs, agents can build lasting relationships and stand out in a competitive market. Lynn and Eric conclude by reminding listeners that elevating their level of service transforms clients into lifelong advocates for their business.

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    36 mins
  • Episode 24 - The Business of Real Estate - All About Referrals

    Episode 24 - The Business of Real Estate - All About Referrals
    Jan 21 2025
    Episode 24 - The Business of Real Estate All About Referrals In this episode, Lynn Hoffmann and Eric Johnson dive into one of the most powerful tools for growing a real estate business: Referrals. They emphasize that while many agents want to generate referrals, few have a clear plan to do so effectively. Key takeaways include working your existing database—your “pot of gold.” Too often, agents focus on cold leads and overlook their current connections, who already know, like, and trust them. Lynn and Eric stress the importance of adding value to every interaction, whether through personalized notes, sharing insights (like market stats), or simply staying in touch consistently. Agents are encouraged to teach their networks how to refer them. This includes clarifying the type of clients they want and showing their contacts what to say when introducing them. They also highlight the importance of identifying life “triggers” (like marriage, promotions, or downsizing) that lead people to buy or sell homes. Ultimately, referrals are about building relationships, delivering exceptional service, and being consistent. The hosts remind agents that real estate is a “contact sport” requiring meaningful conversations. By nurturing their database and providing value, agents can create a reliable, scalable referral system to grow their business. #remaxescarpmentandniagara #realestate #thebusinessofrealestate #buildingrelationshipsinrealestate #buildingrelationshipsinsales #ericjohnson #lynnhoffmann #referralsinrealestate #referralsinbusiness #allaboutreferrals #businessreferrals #remaxen
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    41 mins
  • The Business of Reat Estate – EPISODE #23

    The Business of Reat Estate – EPISODE #23
    Dec 24 2024

    Episode 23 - The Business of Real Estate

    Building a Consistent, Purpose-Driven Real Estate Business

    In this episode of The Business of Real Estate podcast, Lynn Hoffmann and Eric Johnson discuss the importance of developing a business strategy tailored to your strengths, purpose, and goals. Drawing insights from two highly successful but vastly different real estate professionals, they emphasize that there is no one-size-fits-all approach to real estate success.

    The key takeaway? Consistency is everything. Whether your strategy includes open houses, personal notes, or targeted lead generation, success depends on crafting a plan that aligns with your strengths and values, then executing it consistently.

    Agents are encouraged to focus on delivering exceptional service, listening deeply to client needs, and building their personal brand. Lynn reminds agents that they are the presentation and emotional brand their clients experience. By going above and beyond—much like examples from the Ritz-Carlton—agents can create memorable moments that drive referrals and repeat business.

    Finally, the hosts stress simplicity: Avoid overcomplicating your approach. Listen, act on what clients need, and design a consistent, strategic plan that supports your clients’ goals and your desired lifestyle.

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    25 mins

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