The Business of Personal Brand Photography

By: Paula Brennan
  • Summary

  • In the Business of Personal Brand Photography Podcast, Australian photographer Paula Brennan shares all about how you can start from scratch or make the switch from demanding weddings & portraits to the high-profit and relatively easier hours of a Lifestyle based studio free Personal Branding Business Model.
    Paula Brennan © 2024
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Episodes
  • Mastering Networking as a Personal Brand Photographer with Lizzy Jacobs
    Nov 25 2024

    LEARN WITH PAULA

    Are you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward.

    In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal branding. Lizzy shares her journey of starting her business with a “say yes to everything” mindset and how she eventually transitioned into a focused, consistent, and highly successful branding photography business. We also dig into her biggest game-changer: networking.

    Lizzy explains how she made networking work for her—without it feeling salesy or overwhelming—and how those connections have fueled her growth. If you’re ready to take control of your photography business, this conversation will leave you inspired and motivated.

    Topics Covered:

    • Why networking is one of the most powerful tools for photographers.
    • The practical steps Lizzie took to build a steady stream of clients.
    • How to simplify your business for more focus and better results.

    Check out Lizzy's website here

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    45 mins
  • SNAPSHOT - 10 Clients Who NEED Your Help!
    Nov 4 2024

    Get Free Guide - 50 Dream Clients for Personal Brand Photography HERE

    Have you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses?

    There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pretty awesome clients from really diverse spaces so you can get inspired to think outside the box when it comes to discovering your future clients.

    Listen to the full episode here…

    Apple

    https://podcasts.apple.com/us/podcast/behind-the-lens-celebrating-50-cool-personal-branding/id1619889445?i=1000621450874

    Spotify

    https://open.spotify.com/episode/6RLZ0t9iumaN6TpDUUFE2e


    Watch the full episode on YouTube

    https://www.paulabrennaneducation.com/podcasts/50



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    8 mins
  • CLIENT SPOTLIGHT : Kate Peardon on Why High-Performing Clients Keep Coming Back
    Oct 28 2024

    Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for?

    Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks.

    In this episode, I dive into how we can elevate our client experiences, creating photoshoots that not only meet but exceed their branding needs and expectations.

    Join me as I chat with Kate, a returning client, who’s experienced the transformation personal brand photography has brought to her business & personal self too. We discuss everything from planning and preparing for a session right through to the finished product and how she has used her images and video throughout her site to great success.

    And for those of you who’ve thought group sessions might dilute the experience, think again—I’ll be sharing why this setup might just be the magic touch your client needs!

    If you’re ready to learn how to offer a session that leaves your clients excited, confident, and ready to refer you, tune in.

    In this episode, we cover:

    • The real value of personal brand photography from a client’s perspective
    • How to plan with the client’s future brand vision in mind
    • Fostering a welcoming environment for clients, even in group settings
    • Creating a structured yet relaxed experience for clients

    Check out Kate's Website here

    Learn more about PBE Academy here

    Check out full course suite here

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    38 mins

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