This is the Business Village People podcast. Hello, I'm David Markwell and welcome to the Business Village People podcast. This is the podcast. This is series one, episode 12. This podcast showcases unique stories from the vibrant community of companies, service providers, dogs, and entrepreneurs at the business village here in Barnsley, South Yorkshire. We celebrate the success, encourage collaboration, and highlight the diverse businesses that call the business village their home. Finding previous episodes is easy. Just search for the business village people on your preferred podcast platform, and we should show up straight away. Click on the subscribe button and you'll never miss our episodes again. Okay, let's go. In this episode of business village people, we have the privilege of meeting Craig Burgess from genius division and delve into his unique approach to leveraging LinkedIn. Try. We talk to HR consultant Trudy Morris about the upcoming changes to employment law that may affect you. She'll also provide you with details of how you can receive free human resources advice here at The Business Village. Our first guest is Trudy. It's Craig Burgess from the Design and Marketing Agency, Genius Division. I asked him why the company chose the business village as its base. We were here before, and we liked it. Then we wanted a bit of a change, we moved somewhere else. And then we wanted a little bit of a change and came back here. Primarily because we like community, and there's been a hell of a lot of change here. It's renovated, been renovated a hell of a lot. It's totally changed since we last came. It's a much nicer place to be now versus Seven years ago or something like that when we were here tell me about genius division. How did it start? What's the same? Well, we started 14 15 years ago now in James's back bedroom when there were just two of us I've always wanted to run an agency so as James and We both got a thousand quid together and we lived at home with parents at times We both have a thousand quid and we said should we quit as jobs and we did and then every month since then for 15 years We've basically said well when we run out of money, we'll just go get a real job And it hadn't happened yet. That's genius division. So what were you doing before you got into this game? So I were a graphic designer and a web designer. So were James. In fact, James was more famous than me. He used to design Arctic Monkeys websites. So he used to work for Arctic Monkeys. But we've both been tinkering with websites, branding, design, etc, etc. Since we're both about 15 years old or something. Much older than 15 years old now, um, and we just always wanted to run his own agency We had we thought we could do it better. You know that Bolshee Teenager young 20s thing we thought we could do it better than everybody else and can you yeah, we're not bad What have you learned over the years that you've been working for yourself? What I'm trying to say is I went to a The meeting where you were talking, you were talking about customer services, and sometimes it's important to not work with certain people if it doesn't feel right, and I just wondered where all that came from. Well, when you work for yourself, you quickly realize that every bad client you have is a lesson that you should learn. And when at that talk you were talking about, where I was specifically talking about how to handle clients, and not necessarily bad clients, but how to handle clients better, it all just comes from bad experiences. And not wanting to repeat those bad experiences with other clients, you know what I mean? So I, I think when you, when you're running your own agency, when you're running your own business, that your first job is not the job that you advertise that you're doing. So I, you know, I call myself a, a graphic designer to my mum and dad because they don't understand what I do for a living. My job as a designer is not my first job. My first job is actually, you know, doing a good job for clients, customer service and dealing with customers, because if you don't have customers, you've got no work, you've got no money. So it all just kind of. Came from that you know knowing that you have to do it You have to do a good job because that's how you get more business And that's really how we've grown genius division over the last 15 years We've literally done no marketing until very recently and it's all been doing a good job for a good client Them telling somebody else And then them telling somebody else, et cetera, et cetera, for 15 years, and it's, it's gone alright. What are the current trends at the moment in digital design? Well, we're gonna have to talk about AI, aren't we? Because that's the thing that everybody's getting their hands on. Specifically, shout out to EBT. Uh, it's the latest new hot thing. And, you know, I saw this repeat, well, I didn't see this repeat, because I am a little bit younger. That I...
