In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "Duke of Copper" and a key figure at Lawton Tubes, a family-run business with a rich history dating back to 1918. Rob shares his journey within the company, detailing his transition from sales to marketing and the strategic shift towards engaging directly with end users, rather than solely focusing on distributors. The discussion highlights the importance of social media in modern marketing, particularly how platforms like Instagram and LinkedIn have transformed the way brands connect with their audiences. Rob emphasizes the value of authenticity and passion in marketing, recounting successful collaborations with influencers and the impact of engaging with the community at industry events like the Installer Show. Through their candid exchange, Dan and Rob explore the evolving landscape of construction marketing, the power of networking, and the necessity of adapting to new trends while maintaining a grounded, approachable brand identity.

Rob’s LinkedIn

Lawton Tubes Links

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

In this episode of The Build Up, host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her background and insights on establishing fair rates, building genuine relationships, and the challenges faced by content creators. The discussion highlights the importance of engagement rates and the role of intermediaries in successful collaborations, offering valuable advice for navigating construction marketing.

Emma’s links

This podcast is produced by dissident creative agency, the original disrupters of construction marketing. This podcast is born out of our passion to create conversations that push boundaries as hard as our content!

If breaking rules and standing out is your thing, we want to hear from you...

dissident link tree

In this episode of The Build Up podcast, I engage in an insightful conversation with Ryan Jones, the Managing Director of SLG Agency, as we explore the evolving landscape of marketing within the construction industry. We delve into Ryan's impressive 12-year journey at SLG, discussing how his background in PR shaped his approach to brand strategy and client services. Our dialogue highlights the importance of positioning and audience understanding in effective marketing, emphasizing the need for research and data-driven strategies to inform creative decisions. We also touch on the challenges of navigating client expectations, the significance of brand guardianship, and the necessity of adapting to modern marketing practices in a traditionally conservative sector. Throughout the episode, we celebrate the potential for innovation and creativity in construction marketing, encouraging listeners to embrace bold ideas and strive for excellence in their campaigns.

Ryan Jones' Socials

https://www.linkedin.com/in/ryanjonesslg/

SLG Agency Website

https://www.slg.agency/

Dissident links

https://linktr.ee/dissidentagency