In this episode of The Brandinc PR Podcast, we’re breaking down the top 5 PR trends that will dominate 2025. From journalists pivoting to content creators and dialing back on AI-driven content to embracing online media collaborations, creative brand partnerships, and the evolving world of speaking engagements—these trends aren’t just buzzwords. They’re actionable insights you can use to elevate your PR strategy in the coming year. Tune in for practical tips, industry stories, and inspiration to help you stay ahead in the ever-changing world of public relations!

In this episode of The Brandinc PR Podcast, we dive into the essential steps to set your PR goals for 2025. We’ll start by auditing 2024—highlighting what worked and what didn’t—and use those insights to outline clear, actionable goals for the new year. Learn how to create a detailed plan, build a winning strategy with the right key players, and set a realistic budget for your PR efforts. Plus, hear an exciting teaser about a brand-new resource designed to support your journey toward PR success in 2025. Let’s hit the ground running!

In this episode, we dive into Jay-Z’s response to the sexual assault allegations tied to Diddy, analyzing the highs and lows of his public handling. From the power of his self-penned statement to the missteps in language and timing, we break down what worked, what didn’t, and the lessons public figures can learn when navigating crises in the spotlight. Tune in for an honest and insightful discussion on PR, optics, and accountability.

Did you know social media has officially overtaken TV as the top purchase motivator? In this episode, we unpack the findings from DISQO’s latest Consumer Trends report and explore how businesses can capitalize on this shift. Learn why Millennials and Gen X are increasingly influenced by social ads, what keeps Gen Z hooked, and actionable tips to turn your social content into powerful sales tools. Whether you're a small business or a big brand, this episode is packed with insights to help you level up your social media strategy!

In Episode 7, we pull back the curtain on the dazzling brand rollout of Wicked! Dive into the enchanting lessons from partnerships with Bloomingdales, Lush, and more, plus insider tips on leveraging influencer collaborations to build buzz. Learn the art of securing media placements to create viral, headline-grabbing moments that define your brand. It's time to tap into your own magic and make your campaigns wickedly unforgettable!

In this thought-provoking episode of the Brandinc PR Podcast, Brandi Sims dives into the listener-requested topics shaping the digital landscape. Explore the pros and cons of AI technology, unravel the reasons behind Twitter's mass unfollow trend, and get the latest on the potential TikTok ban. Packed with insights and actionable advice, this episode is your go-to guide for staying ahead in the ever-changing world of PR and social media. Don't miss it!

In this episode of The Brandinc PR Podcast, Brandi Sims sits down with powerhouse Tiffany Knighten, PR expert and creator of the Main Character Energy podcast. They kick off with a post-election reflection on what the results mean for Black women in leadership and business, exploring the unique challenges and opportunities ahead. Tiffany shares her inspiring career journey in PR and communications, including her impactful work with Hot 97's Summer Jam, and reveals what drove her to launch a podcast dedicated to empowering women to live life as their own "main character." Tune in for her invaluable advice on mentorship, insights for newcomers to PR, and her thoughts on thriving as a Black woman in the industry. This episode is packed with wisdom and energy you don’t want to miss!

In this episode of The Brandinc PR Podcast, host Brandi Sims breaks down the essentials of a standout media kit and why it's a game-changer for brand visibility. Brandi covers the must-have components, tips for creating a compelling story, and how a well-crafted media kit can help businesses of any size secure valuable media coverage. Perfect for small business owners, entrepreneurs, and PR pros looking to make a powerful first impression with the media!