The 'Brand U' Podcast

By: Jack Wicks & Chris Taylor
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  • Summary

  • It’s Time To Cut Through The Personal Branding BS! Hello and welcome to the Brand U Podcast. In the first ever episode Chris & Jack talk about their backgrounds and the reason why they believed The Brand U podcast needed to happen. In a world where Social Media, and online networking dominates a large majority of people’s lives, Jack & Chris break down how you can take advantage and use different methods to take your business to the next level. In this episode Chris & Jack dive into their personal experiences of business so far and how they have leveraged both online and offline branding to help their businesses move forward.  They also share the reasons why they have decided to start the Brand U podcast, going into detail about how anyone can do the exact same thing.
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Economics Leadership Marketing Personal Finance
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Episodes
  • 29: Dan Flint - From Finding Fans On MySpace To Becoming Today's No.1 Album Band

    29: Dan Flint - From Finding Fans On MySpace To Becoming Today's No.1 Album Band
    Feb 26 2021
    Today, we have an awesome guest, someone who whose been working very closely with us on the podcast since we launched. 

    He is the lead drummer of the UK’s No.1 album band right now, You Me at Six, Dan Flint. 

    Dan explains how we first began playing the drums after hearing his neighbour play them, so he started playing in his Mum’s kitchen!! He went on to college and met the rest of the guys in the band. 

    They began gaining fans from myspace when social media was just starting and asking small time promoters to let them play at any show in the country. They would play to anyone, anywhere just to get themselves out there. 

    It allowed them to gain a 3 album deal with EMI, but Dan realises none of that would have been possible without the fans from the very start. 

    KEY TAKEAWAYS

    “Even after 15 years in, with the successes we’ve had, there’s still no guarantees for us here. You’re making music you like, but who knows if anyone else is going to like it.” 

    “It’s adapting to that social media lifestyle, which we’ve had to do, to promote this record.”

    “People are streaming music more, people are far more active on social media. It’s just about us trying to put together enough pieces of content.”

    (Social media) “Now you see the reaction of the fans and you get to talk to them and it’s actually been a hell of a lot of fun. It gives people something to look forward to.”

    “10 million streams only equated to 1,500 sales. That correlation doesn’t work so much if you’re trying to get into the charts. So that’s where the vinyls, CD’s and cassettes that we did, we’re trying to create a product that people want to buy into.”
    BEST MOMENTS

    “It’s about creating something that’s an extension of your art.”

    “Streaming services are amazing for getting you out there and getting on these playlists really promote you worldwide, but the problem is it doesn’t pay you enough to actually live and sustain a business.”

    “Gone are the days where you sold CD’s and musicians were all millionaires.”

    “It’s good that the publics eyes have been opened a little bit to what revenue it brings in and how unsustainable it will be if it carries on that way.”
    ABOUT THE GUEST

    Dan Flint is the lead singer of the UK’s No.1 album band right now, You Me at Six.

    He has been with the band since 2007 and the band have toured with the likes of Paramore, Parkway Drive and We the Kings. 

    Links

    Twitter: @DanMEATSIX

    Instagram: @welcometoflinttown

    ABOUT THE HOSTS

    Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
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    48 mins
  • 28: Clubhouse

    28: Clubhouse
    Jan 26 2021
    In this episode Chris and Jack discuss their opinions on a new up and coming app:  Clubhouse. 

    “Clubhouse is essentially a live podcast. If people enjoy the content, they can then subscribe to the podcast and listen to them as and when they want.”

    KEY TAKEAWAYS

    “It’s ultimately understanding what you want to get out of it. If you have a product or service to sell, it’s a great place to impart your knowledge to people for completely free and give 1-1 questions. It’s great for the listener to get advice from.”

    “You go into a room, put your hand up and speak. If not, you sit there and listen. You don’t get bombarded with people. You don’t get sold to by people.”

    “It’s really powerful if you’ve got a product or service that’s readily available to buy. The organic traffic in which you can grow is insane.”

    “When you have created, none of the content is saved so you’re literally talking into a black hole.”

    “Yes, there is highly valuable information on there, but listening to one hundred different people who do things differently, you can end up listening to loads of peoples opinions and not making a conscious decision on something.” 

    BEST MOMENTS

    “It’s got massive potential as a platform.”

    “Try and treat it as an opportunity to create, not consume.”

    “If you’re on there to consume information, then listen away because it’s a free education platform then. But at least take notes if you can’t record it.”
    Links

    @jackwicksuk  @christraylor.ig
    ABOUT THE HOSTS

    Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. 

    Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
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    20 mins
  • 27: Getting Your Content Right

    27: Getting Your Content Right
    Dec 24 2020
    In this episode Chris and Jack discuss how to get the content right that you are producing in order to grow your business on social media. 

    KEY TAKEAWAYS

    “You’ve got to understand what you’re posting.”

    “Tell people what they need to do next. For example, Link in my bio if you want to find out more, or link in my bio if you want free training. Whatever it is, tell them what to do because people need to be told things.”

    “If someone goes on your profile, there is no misunderstanding about what you do and how you can help them.”

    “Everything I do is about people getting to my email list. It’s where they get the most, free in-depth training. That’s where I’ll also have the stronger call to actions to join my email list. All my social media is there for is to drive people to my email list.”

    “You need to be talking from a place of experience, not making stuff up.”
    BEST MOMENTS

    “Don’t be afraid to piss people off. People are scared of putting their own personality out there.”

    “Get the right combination of content. Educate the audience, but the people who are doing the best online are the people who provide opinion.”

    “Providing your opinion and then providing value at the same time, that’s the formula to a viral post.”

    “The content I’m sharing now, I really believe in the information that’s in there. It’s giving huge amounts of value, but it’s also giving my opinion on that subject.”

    “If you’re not seeing any progress with your content and you’re feeling disheartened, quite simply, it’s probably because your content is boring. It needs to be spiced up a bit. “

    Links

    @jackwicksuk 

    @christraylor.ig
    ABOUT THE HOSTS

    Chris Taylor is a Social Media Expert, Trainer & Consultant with a history of building 2 x multi six figures businesses in just 18 months before he turned 24. Chris has over 33k followers on Instagram and has been able to leverage the platform to help generate over 1.3m leads & £850k in sales for himself and his customers. Jack Wicks is a Property Entrepreneur who has made a name for himself for being open and honest. He openly documents the good, the bad and the ugly of his entrepreneurial journey so far and understood really quickly the importance of getting his face out there to the world. Jack now runs multiple businesses in a number of different industries and leverages his personal brand to drive hundreds of leads a month into his businesses. “Be Visible, Being Consistent & Most Importantly Being YOU”.
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    22 mins

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