Welcome to The Brand Experiment, a resource for marketers looking to learn how audio fits in to their brand marketing strategies.

I'm Griffin Caprio and I'm Jenn Dudley.

We're the founders of Dante32 a podcast production and marketing agency. We help businesses and brands create content that resonates so that they can connect with their audience.

These days, every company is a media company. That means they have to connect with their audience in transparent and honest ways because customers are demanding it. Before deciding to spend money, today's consumers want to know what the brand believes in, where their products come from and why they exist. They're looking for meaning. They want the real story.

We believe audio is a powerful medium for delivering that story. It's one of the most engaging forms of communication, a truly compelling way to connect with your audience.

So this is where you, fearless marketer, come in. You definitely have a website, likely a blog, and probably some social media accounts. So where does audio fit and why a podcast?

Is it right for your brand and where would you even get started? How do you find the time to create even more content, let alone make sure it's aligned with all your other channels.

These are the questions we want to answer on this podcast. We're not looking to sell you some magic bullet or neat checklist. The truth is, the answer is often, "it depends." Our goal is to be practical, not prescriptive.

So we're going to talk with people like you who are figuring this out for their businesses and brands. We'll lay out some key concepts and walk through how they get applied in the real world so that you can start to develop a practical plan of your own.

This is The Brand Experiment. We're launching soon, and we hope you'll join us.

If you'd like to receive new episodes as they're published, please subscribe to The Brand Experiment in Apple Podcasts, Google Podcasts, Spotify or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in Apple Podcasts. It really helps others find the show

This podcast episode was produced by Dante32