• 2:23 - Slack and meetings - team engagement, idea sharing and Nik talks about his experience working at online start up using Slack in producer/newsroom workflow.
• 15:24 - Vaccines and pace of life - Working from home changed over during Covid-19. Kantar looked into this and we discuss how this will change media work in the future. https://www.kantar.com/north-america/inspiration/coronavirus/how-americans-have-adapted-their-homes-for-a-covid19-world
• 22:28 - Measuring the audience - with the number of platforms continuing to expand, we discuss definition of Households and what is the value of that measurement today. AdWeek published this recently and we refer to it in the podcast. https://www.adweek.com/sponsored/tv-has-an-identity-problem-that-marketers-can-no-longer-ignore/
• 35:22 - Marketing Funnels - full funnel strategy and how it can be managed, focused and used in marketing for TV stations and businesses. It's all about getting people's attention with products and services they desire. New tools.

email: thebrainchomp.com

vmail: 303-900-8724

• Texas was out of power and water, among other necessities, recently. Discussed solar power, battery power or some of both as potential solutions. What are the options for the future? Scary times and solutions from Tesla  and others. What's the life of those big batteries? Will they get smaller? Talk about sustainability, gardens and solar panels. Tree-hugger moments for sure. https://news.energysage.com/tesla-powerwall-battery-complete-review/
• Meanwhile, Texas media was in the breaking news coverage mode for quite some time. Challenging times for people and the teams out there covering the news, for sure. How do television stations use their digital muscle to reach people through their mobile phones in times without power? Digital is the play for news as it's all happening on the phone when people are scrambling for power, water and a roof over their heads. Sites we noticed coverage on in Texas during the storm. https://www.click2houston.com/ https://www.kxan.com/ wfaa.com
• Nik shares his experience about living through Hurricane Irma when he was covering news in Southwest Florida. Find Ft. Myers on the map and you'll see where he was as this storm traveled up the coast. He went to a shelter as a reporter and gives insight about how people were consuming media during that big weather event. How digital and social media are changing the pace of news coverage in big events. What was he able to cover from the shelter? And what was off limits?  https://www.weather.gov/tae/Irma_technical_summary
• Facebook and Google's make deals to pay for news content in Australia. Google negotiated. Facebook didn't, at first, then came around. Our discussion took place about mid-stream in the process. It's a potential precedent-setting situation. When Facebook pulled off the content, news providers' reach and circulation dropped by 13%, almost immediately. Horror struck and the content providers stepped up with FB to settle the "blackout" on FB. Questions for Canada, the U.K. and the U.S. among other countries studying this. How are FB and other tech companies being used by protesters and people wishing to create awareness across the world? The bigger question with the platforms having so much power and leverage, is this the next generation of traditional retransmission consent? That's where cable, satellite and other distributors pay producers and content owners for their content. It's the beginning of this story. Much more to come and here's a quick summary from the BBC. https://www.bbc.com/news/world-australia-56163550

Email - thebrainchomp@gmail.com

Vmail - 303-900-8724

• Interesting consumer research from an online report. Morning Consult posted a summary report and analysis from three different surveys in 2020. Plenty of direct benefits that people expected from brands and businesses. It's a good read and worth your time if you like these kinds of studies. https://morningconsult.com/2020/10/08/holiday-brands-message-consumers-analysis/
• Are you using "Thumbstoppers" in your social media messages? LinkedIn Business recommending "Thumbstoppers" to market on their platform. We've had tons of experience helping TV stations focus these efforts trailing way back to 2016. While not a new thing, it means you have to place value and context in that thumbnail on social media platforms - from LinkedIn, Facebook, Instagram and the like. How are you using LinkedIn?
• Celebrity endorsements for your product or service. Jeep/Bruce Springsteen as the start point and the risk and rewards of celebrity endorsements. There are plenty of examples throughout history. We've worked on local research projects in markets across the country and discovered a ton of insights from consumers about the value of local celebrities or sports stars in commercials. Even without disaster, how is your message harmed or benefitted by using celebrities? Lots of opportunities for better creative out there if you focus on the  attributes that mean something to consumers. 
• OTA or Over-The-Air technology gives you broadcast signals for local TV stations. You can buy an inexpensive antenna that will bring those signals into your home for free. Multiple channels from each station is a growing thing and people are then spending the money they did for cable and satellite to go for streaming services. How is this impacting local TV? There's a brief discussion about local TV stations and how they were impacted by the pandemic. 2021 will be a big year for local TV stations to work on their brand value development with consumers. In the meantime, antennas are hot for consumers and are saving people money. https://radiotechnologynewsdailypress.com/us-antenna-penetration-grows-38-12-months-over-12-months-information/
• Clubhouse on Apple iPhone. (When on Android?) Nik found it much sooner than Jim did but now that they are listening (okay, we're still lurking and listening) they discuss the value and potential. It's a learning space for topics of all kinds. Even a room where experienced people talked about how to make podcasts successful. Good information that taught me a ton. Clubhouse makes you think about personal brand value. You need an invitation to get in or you wait in the queue. A new friend let me in. Let me know if you need an invitation. https://apps.apple.com/us/app/clubhouse-drop-in-audio-chat/id1503133294

Thank you for listening. Please share the podcast if you feel inclined, and rate it on the Apple store. That helps us grow. And by all means, send us some feedback. What's good and what could be improved? Do you have a topic we should discuss? 

Web: thebrainchomp.com
Contact Nik or Jim:
Email: thebrainchomp@gmail.com
V-Mail: 303-900-8724