This week I had the opportunity to speak with Matt Johnson, Senior Growth Marketing Manager at GoCardless.

During our conversation we discussed GoCardless' award-winning content strategy, which has helped them to achieve incredible organic growth (5x growth!) over the past 18 months. Matt goes into detail around the original goals with the strategy, how they determined success and what their future plans are.

Away from SEO Matt talks about his passion for growth marketing. What are his go-to industry news sources to keep up to date and where he sees the future direction of digital acquisition strategies.

Useful Resources

Risk assumption testing blog article:
https://medium.com/mindsea-development-inc/why-your-rat-riskiest-assumption-test-is-the-real-mvp-177d66cde3e1

How GoCardless grew traffic 5x:
https://content-led.com/how-gocardless-grew-traffic-5x/

In this week's edition we are joined by Andrew Jervis, the CEO and co-founder of ClickMechanic.

ClickMechanic is the UK's market leading platform that connects car owners who need repairs, servicing and inspections to the UK's best mechanics.

Andrew discusses the formation of clickMechanic and its origins back in 2012.

We have a brief insight into their marketing process and how they measure a successful campaign.

He reflects with great pride on how his team managed to deal with adversity when faced with the COVID pandemic last year and how they innovated quickly to continue their growth.

Finally, Andrew discusses the importance of having a robust, ongoing SEO strategy and the lessons learned along the way in its implementation.

In our debut episode I had the pleasure of speaking with James McAulay, the co-founder and CEO of Encore Musicians - one of the largest marketplaces for booking live musicians in the world.

James reflects on the challenges he and his business faced during the pandemic last year, and also share some insights into the success they're now seeing in 2021. With the nature of their business model, Encore had to pivot and look at new opportunities available to them during the pandemic.

A large advocate for SEO as an acquisition channel James also talks about the crucial role it plays within his organisation especially during the Pandemic last year where the revenues they did manage to realise came from their organic visibility.

An inspiring conversation for both marketers and business owners.