• 019 How to Write Bullet Points That Convert With Emma Lee Bates
    Oct 27 2020

    Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.

    Today we’re talking about bullet points with Emma Lee Bates, who was one of our fantastic 2020 Summit speakers.

    Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.

    Now, before we dive in, I did just want to take a second to point out that while this session was focused on writing for sales pages, it can easily be applied to any place that you want people to take action. So that could be an opt-in box, an email, or even social media copy, so with that I’ll let this snippet from Emma’s session take over…

    Tools and Resources Mentioned (some are affiliate links):

    -How to Write Copy that Sells by Ray Edwards

    View the Transcript


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    6 mins
  • 020 Go Vote
    Nov 3 2020

    Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.

    And today I’m actually going to take a break from the blogging advice, because today is November 3rd and in the US there is an election.

    So I wanted to take today’s episode as an opportunity to encourage you to go vote if you haven’t already.

    While I’m not going to tell you who I think you should vote for, I am going to say that local elections are just as important as the national ones.

    The things being protested against will typically change at a local level before there are changes at a national level.

    So I encourage you to educate yourself on the candidates and issues, typically a quick google search can provide you with the information you need. Do not solely rely on the information provided on the ballets, I’ve found descriptions to be written in extremely bias ways in the past.

    I also want to note, that many people have voted early or by mail, so don’t let whatever the polls are saying at whatever time you’re listening to this episode sway you from going to vote and making your voice heard. The election won’t really be over until all the votes are counted which given that there is a pandemic may be days or weeks after today.

    Just please, go vote!


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    2 mins
  • 021 Onsite vs Offsite SEO with Mariah Magazine
    Nov 10 2020

    Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.

    Today we’re talking about onsite SEO with Mariah Magazine, who was one of our fantastic 2020 Summit speakers.

    Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.

    Now, let’s dive in…..

    Tools and Resources Mentioned:

    -Wordpress plugin: Yoast SEO

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    6 mins
  • 022 Batching Instagram Content with Allison Baggerly
    Nov 17 2020

    Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.

    Today we’re talking about batching Instagram content, and in particular how to batch Instagram Stories, this Instagram knowledge is coming from Allison Baggerly who was one of our fantastic 2020 Summit speakers.

    Remember if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to joining the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.

    Now, let’s dive in…..

    Tools and Resources Mentioned:

    -Later: https://later.com/

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    6 mins
  • BBP 023: Using Pinterest Marketing to Sell Your Products with Hanna Johnson.mp4
    Nov 24 2020

    Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.

    Today we’re talking about some key elements to making sure your pins on Pinterest are actually doing some heavy lifting to help you get more sales of your digital products. Today, you’re going to be listening to a snippet of Hannah Johnson’s session from the 2020 Blogger Breakthrough Summit.

    As I’m sure you’ll hear, sessions at the summit are all action packed, not fluff or long winded sales pitches. If you want to make sure you get notified when registration opens for the 2021 Summit, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.

    Now, let’s dig in…..

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    8 mins
  • 024 How to Make Email Marketing Easy With Kate Doster
    Dec 1 2020

    Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.

    Today we’re talking about email marketing, which I know can be challenging for some people, I was certainly one of them. Bu then I found Kate Doster and she just redefined email marketing for me, which is why I was so excited that she agreed to be part of the 2020 Summit. The snippet you’re going to hear today has us diving into here Sir-Mix-Alot principle….

    Remember, if you want to make sure you get notified when registration opens for the 2021 Summit, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.

    Now, let’s dive in…..

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    5 mins
  • 025 How to Use Keywords in Pinterest with Lena Gott
    Dec 8 2020

    Hey Boss, welcome to the Blogger Breakthrough Podcast, I’m your host, Liz Stapleton from ElizabethStapleton.com and founder of the Blogger Breakthrough Summit.

    Today we’re talking Pinterest SEO with my friend Lena Gott who was kind enough to speak at the 2020 Blogger Breakthrough Summit.

    As I’m sure you’ll find from listening to this episode, sessions at the summit are all action packed, not fluff or long winded sales pitches. So if you want to make sure you get notified when registration opens for the 2021 Summit, by the way it’s going to be opening really really soon, be sure to join the Blogger Breakthrough Summit newsletter and the link to that is included in the show notes.

    Now let’s take a listen to part of her summit session to learn more about how to best use keywords in Pinterest….

    Tools and Resources Mentioned:

    -Pinterest Trends: https://trends.pinterest.com/

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    6 mins