Episodes

  • Episode 59: Your response to negative business reviews count as much as the review Itself

    Episode 59: Your response to negative business reviews count as much as the review Itself
    Dec 20 2024
    Full text of this post and link to underlying resoruces: https://www.swordandthescript.com/2021/01/response-business-reviews/
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    2 mins
  • Episode 58: 38 marketing and comms predictions for 2025

    Episode 58: 38 marketing and comms predictions for 2025
    Dec 17 2024
    Text version with links to underlying resources: https://www.swordandthescript.com/2024/12/marketing-comms-predictions-2025/
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    46 mins
  • Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor

    Episode 57: Good job! Research finds complimenting your competitors in marketing can tip the scales of sales in your favor
    Dec 13 2024
    Full text: https://www.swordandthescript.com/2021/10/complimenting-competitors/
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    5 mins
  • Episode 56: PR Tech Sum 60: New products and problems across PR software land

    Episode 56: PR Tech Sum 60: New products and problems across PR software land
    Dec 10 2024
    Full text: https://www.swordandthescript.com/2024/12/pr-software-land/
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    18 mins
  • Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025

    Episode 54: Surveys predict B2B marketing budgets will get a boost in 2025
    Dec 3 2024
    Full text with links to underlying sources: https://www.swordandthescript.com/2024/11/predict-marketing-budgets/
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    6 mins
  • Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed

    Episode 55: Startups miss their biggest marketing and PR opportunity when terms of the deal are not disclosed
    Nov 29 2024
    Full text: https://www.swordandthescript.com/2023/08/terms-of-the-deal/
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    5 mins
  • Episode 52: Brand PLUS demand marketing beats brand VERSUS demand

    Episode 52: Brand PLUS demand marketing beats brand VERSUS demand
    Nov 26 2024
    Full text with links to underlying resources: https://www.swordandthescript.com/2024/11/brand-versus-demand-marketing
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    7 mins
  • Episode 53: A short, simple and specific case for more content, not less

    Episode 53: A short, simple and specific case for more content, not less
    Nov 22 2024
    Full text: https://www.swordandthescript.com/2024/02/more-content-not-less/
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    3 mins