In this episode of the B2B Marketing and Sales Podcast, co-hosts Steve Miller and David Mayo Loomis announce the end of their successful podcast. They reflect on their achievements, including reaching the top 10% of podcast downloads worldwide. The discussion also introduces Dave's new concept, "Customer Outsight," which emphasizes a change in perspective towards customer-centricity, and Steve's new book on personal branding, Uncopyable YOU. They discuss the importance of authenticity, personal branding, and helping others succeed. The episode concludes with a reflection on their journey, a hint at possible reunion episodes, and an invitation for listeners to stay in touch.

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In the penultimate episode of the B2B Marketing and Sales podcast, Steve Allen Miller, David Mayo Loomis, Michelle Jones, and Kay Miller discuss their upcoming projects and reflect on past episodes. Topics include the future of B2B sales and marketing, the importance of listening in sales, and the potential of AI in marketing. They also discuss the significance of personal branding and the growing trend of remote work and the gig economy. Kay Miller introduces her new book and podcast, "Unstoppable Women in Sales". The episode concludes with a discussion on the importance of authenticity, human connections, and independent work arrangements.

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

Dave and Steve discuss the importance of a powerful brand promise and its impact on customer behavior. They emphasize that your branding promise goes beyond just awareness, it involves understanding the uniqueness of your company and its products. They conclude that brand recognition influences customer behavior, with customers more likely to engage with powerful brands. They also highlight the importance of personal connections in business and encourage companies to think creatively to differentiate themselves in the market.

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve and Dave discuss the Japanese concept of "ikigai" and its application to personal and business goals. They explore the idea of finding fulfillment and success at the intersection of passion, skills, economic viability, and making a positive impact. They also delve into the importance of quality and consistency in business, using examples from Japanese companies and Southwest Airlines. The conversation also touches on the need for teaching ethics and philosophical concepts to young people, and the balance between pursuing one's passion and practicality.

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller hosts Tom Malesic, a serial entrepreneur and founder of EZ Solution and EZ Marketing. The discussion centers around the importance of a company's website in generating leads and revenue. The conversation also covers the evolution of SEO tactics, the role of AI in website building, the value of design tools like Canva and Adobe Photoshop, and the effectiveness of using books as marketing tools. The podcast concludes with a discussion on email marketing strategies and an overview of the services provided by EZ Marketing.

Tom Malesic: https://www.linkedin.com/in/tommalesic/
EZ Marketing (Free resources): https://www.ezmarketing.com/learn/

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller and David Mayo Loomis discuss the role of influencer marketing in the B2B sector. They highlight that influencer marketing, traditionally associated with B2C, has always existed in B2B in forms such as lead users and keystone accounts. They discuss the rise of individual influencers in B2B, who gain recognition through platforms like YouTube. They suggest strategies for incorporating influencers into B2B marketing efforts, including finding power users, connecting with reviewers, and targeting key companies. They also discuss the utility of LinkedIn and software tools like Tracker and Upfluence for B2B influencer marketing.

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this episode, Steve and the host discuss a new term, the "Distinctive Demand Blueprint," and discuss the importance of being distinctive in marketing. The conversation also touches on the use of AI in research and analysis, the concept of demand generation, and the importance of unique branding. Miller concludes by discussing the three pillars of his marketing approach: demand generation, response-driven marketing, and account-based marketing.

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com

In this podcast episode, Steve Miller and David Mayo Loomis discuss the importance of the voice of the customer (VOC) in trade show marketing. They emphasize the need to shift focus from sales to understanding customer needs and perspectives. They suggest using VOC in all stages of a trade show, from pre-show research to post-show follow-ups. They also discuss the potential of VOC in driving return on investment (ROI) and building trust with customers. The episode concludes with their excitement about the future of trade shows and the potential for better connections and resources.

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Follow Dave:
https://www.linkedin.com/in/davidloomis/

Get Dave's book: Marketing Is Everything We Do

Interested in learning how Voice of the Customer can grow your business? Contact Dave: dave@loomismarketing.com

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Follow Steve:
https://www.linkedin.com/in/steveamiller/

Get Steve's bestselling book: Uncopyable: How to Create an Unfair Advantage Over Your Competition

Want to learn how to generate more business without spending a ton of moolah, and separate yourself from the competition? Steve's online presentations and consulting will make you UNCOPYABLE! Contact him: stevem@beuncopyable.com